This past Saturday I was invited to the monthly Publishers & Writers of San Diego meeting to speak on the topic of ebook publishing. PWSD is a professional association of the San Diego publishing community dedicated to educating business-minded self-publishers and authors through networking, guest experts, open discussions, and field trips. A number of people […]
Publishers & Writers of San Diego (PWSD) Presentation Read More »
We are a big fan of distributing content through multiple channels and in different formats. Sure, there are complexities. It costs more [cash and/or time] to re-format and maintain the necessary accounts. So why bother? For marketing and analytic insights. Get outside your market and usual audience to see if it makes sense. The Forum
Fargo Newspaper Repurposes Article Series on Kindle Read More »
What if you saw a great deal on a Kindle book and wanted to give it as a gift to someone at a future date? If you “Give as a Gift”, a feature that Amazon enabled in late 2010, the recipient receives an email with instructions about how to claim their gift. Of course that
Stocking up on Kindle book deals to give as gifts in the future Read More »
Hard work and dedication have always been necessary. But it’s harnessing the new tools of publishing and marketing that are enabling authors like Stephen Prosapio to find their audience. In less than fourteen months Stephen has built a Facebook fan club of more than 3,300 members, successfully self-published his first novel as a Kindle ebook
Author Stephen Prosapio Talks about What It Takes to Succeed as a Writer in 2011 Read More »
Perhaps the hottest tool to build a website right now is WordPress. It’s free and relatively easy to set up and manage. More importantly, there is an active developer community and one can choose from any number of add-on programs to enhance it. (A software program with its own “app store”, so to speak.) My
WordCampLA 2010 and 7 Steps to a Simple, Inexpensive, Effective Website Read More »
I think Christina Ricci represents the new breed of publishing entrepreneur. Someone who not only writes and acts in her products but manages all aspects including design and promotion. She is a gifted designer and marketer always on the lookout for ways to promote and grow her media product line. Within the golf “how to”
Author J.A. Konrath invents a funny meeting attended by a bunch of obsolete industries (think buggy whips, typewriters, copy machines, etc.) to illustrate a few important points for book publishers. Reducing customer options and raising prices is the opposite of what publishers should be doing right now. Just ask CDs, Cassettes and LPs. It’s very funny.
We are organizing a Meetup for businesses and individuals interested in publishing in the Kindle format (which also works on PC, Mac, iPhone/Pad/Touch and Blackberry devices). I am interested in fostering discussions about production, marketing, collaboration and networking. So far we have seven members and our first meeting is June 21st. Even if you are not in the San
That observation was shared by John Zulli in reference to his journey as a multimedia author/publisher. It was a fascinating conversation on topics ranging from listening to the professionals you hire (“John, why do you buy a dog and bark yourself?”) to choosing the media format(s) and distribution that best fit your material and target
One reason Apple’s iPhone/Touch/iPad environment is so popular with developers (and users) is its homogeneity—create one app and it runs on all devices. That’s about to change. Multitasking, the ability to run more than one program at a time, will only work on their 3rd generation hardware. Perhaps more importantly, this summer’s (2010) release of
iPhone Apps Not Immune to Advances in Technology Read More »
