About Us

We help authors professionally self-publish books using their own publishing imprint

AuthorImprints™, based in California, is an award-winning, professional self-publishing services company assisting clients worldwide. We have helped more than 100 authors, businesses and other organizations launch self-publishing imprints which, in turn, has resulted in the successful publication of more than 300 books, and counting. . .

Here’s how we differ from other self-publishing services firms:

  1. Your book is published under the name of your imprint. That means you never have to abandon your hard-earned reader reviews and your book can be printed by any printer.
  2. The fees you pay provide you unrestricted access to the publishing files we create to produce your book. Our print books are professionally designed using Adobe InDesign and you may request the files at any time for use in any way. There are no hidden charges or transfer fees. (Read here why this is important.)
  3. We produce eBooks in Kindle (mobi) and EPUB formats. Your EPUB file is guaranteed to pass EPUB validation.
  4. We take no royalties or commissions. All accounts are established in your name and payments for book sales are made directly to you by the retailer or distributor.
  5. You always purchase print books at cost; there are no mark-ups or extra fees beyond what the printer charges.

Independent publishing is a team effort

The publishing steps between writing and the virtual bookshelf are varied and complex: print-book design, eBook programming, cover design, editing, indexing, distribution to bookstores, online metadata selection and optimization, book registration, audiobook creation, and marketing.

We provide as many or as few of these services as you require—but never as a package.

Above all, the process is about positioning your book for long-term success. This translates into improving sales opportunities now, while protecting your investment for the long-term.

AuthorImprints is based in Carlsbad, California, and includes a team of highly skilled professionals.

Meet the team

David Wogahn

Founder and Client Services
David Wogahn, Author Imprints

David (he/him) is the president and founder of AuthorImprints, the author of three books, and the author of the first eBook video training course offered by Lynda.com (2014, known now as LinkedIn Learning).

He has a 40-year career managing and implementing technology systems, most frequently as they relate to media businesses and publishing. Prior to founding Sellbox Inc. (parent of AuthorImprints) in 2002, he held C-level positions with a college student website portal and a VC-backed college sports media company known today as CBS College Sports Network.

The latter was founded after leaving Times Mirror, parent of the Los Angeles Times, where David served as a VP of multimedia publishing. Prior to Times Mirror, he managed the IBM donation for the 1984 Summer Olympics in Los Angeles.

For more information about the origin of AuthorImprints, click here to read the backstory or visit David's personal website at DavidWogahn.com.

Kerri Esten

Book design
Kerri Esten, book and cover design for Author Imprints

Kerri Esten (she/her) has been a graphic designer working primarily in the fields of book publishing, advertising, newspapers, and periodicals for more than 30 years. In addition to her composition skills, she is renowned for her organizational talents and her ability to bring order to complex or chaotic publishing projects (and we’ve had more than a few!).

Kerri and her husband Chris live in the Tehachapi Mountains of Southern California, and the neighbors include mule deer, elk, bobcats, gray foxes, hummingbirds, hawks, and so much more. In the summer of 2018 they had about 40 California condors—25% of the state's entire population of wild condors—spend a day bathing and roosting at their home.

Kerri has been an integral part of a number of community organizations, ranging from wildlife protection to historical preservation. When not busy with work or community projects, Kerri and her husband like to roam Europe and the British Isles.

Manon Wogahn

Publishing operations manager
Manon Wogahn, marketing and publishing support for Author Imprints

Manon (she/her) is our publishing operations manager and helps clients create and promote their books. You’ll often find her proofing print books and eBooks, planning book marketing promotions, and if she’s lucky, designing a book cover or two. She also manages the company social media accounts, including Instagram and Facebook. She has a background managing inventory, events, and marketing initiatives for a 700-piece contemporary art collection, plus additional experience producing marketing materials, maintaining websites and social media, and managing mailing lists.

Manon holds a bachelor’s degree in art history from Chapman University, which she credits for her obsessions with beautiful books and the Chicago Manual of Style. In her free time, she likes to explore her passion for artmaking in both digital and traditional mediums, specializing in fashion illustration.

Locally, she is a member of San Diego Professional Editors Network, and serves as the Vice President of Education for her Toastmasters International club.

Katie Barry

Editing and proofing

Katie Barry (she/her) is an editor and copywriter with more than 15 years of experience. Her focus is nonfiction—with an emphasis on business and marketing/advertising.

Her love of the written word dates back to second grade when she started to write a mystery about the disappearance of her elementary school. Although her parents lost this obvious masterpiece, her love of words and communication never left her.

With an MBA from The George Washington University (with an unofficial focus on marketing) and certificates in editing, medical editing and writing, Katie's continuing education efforts strengthen her ability to convey her clients' messages clearly and concisely.

Katie is actively involved in the editorial community. She served on the board of the San Diego Professional Editors Network (SD/PEN) for four years. She is also a member of the Editorial Freelancers Association (EFA) and the American Medical Writers Association (AMWA).

Erin Willard

Editing and proofing
Erin Willard, copyediting and proofing for Author Imprints

Erin Willard (she/her) is a copy editor who specializes in working with independent authors in a variety of genres, including fiction, creative nonfiction, memoir, science fiction, fantasy, romance, historical fiction, mystery, thriller, young adult, middle grade, and children’s books. She also enjoys (and strongly encourages) copyediting authors’ promotional materials, including back covers, emails, newsletters, and blog posts.

A San Diego native, she received her bachelor’s and master’s degrees from San Diego State University, her copyediting certificate from the University of California, San Diego, and her paralegal certificate from the University of San Diego, though she hopes to never rely upon the latter again, considering her paralegal work a long-ago sixteen-year blip in her life. Copyediting is her dream career, as it allows her to use her love of reading to help smooth out the little bumps that might interfere with future readers’ experience of an otherwise wonderful book.

Erin recently served on the San Diego Professional Editors Network (SD/PEN) board of directors for four years, two of those as co-president. She is also an active member of the Editorial Freelancers Association (EFA); ACES, the Society for Editing; and the Association of Independent Publishing Professionals (AIPP); and is an active participant in many editorial networking and continuing-education groups.

Paula Fitzgerald

Editing and proofing
Paula Fitzgerald, editing and proofing

Paula (she/her) is an editor and proofreader with over two decades of experience in publishing. She started in magazine journalism as an editor/writer and was eventually recruited to edit books, which she loves. Her focus is fiction, nonfiction (psychology, health, self-help, educational materials, and religion/spirituality), memoir, historical fiction, and creative nonfiction.

A native of San Diego, she holds a B.A. in political science from UCLA, an M.A. in literature and writing from Cal State University, San Marcos, and a copyediting certificate from UCSD. She continues to take editorial courses so she can better help her clients tell compelling stories with clarity and precision.

Paula is actively engaged in the editorial community. She served on the board of the San Diego Professional Editors Network (SDPEN.com) for four years and is a member of ACES: The Society for Editing, the Editorial Freelancers Association (EFA), and Publishers and Writers of San Diego (PWSD).

Carter Wogahn

Audiobooks and audio engineering

Carter Wogahn (he/him) is a student of sound fascinated with sound’s abilities to transport listeners. Beginning as a musician, Carter’s interests have since expanded into the areas of music production, sound design, and audio storytelling.

In addition to producing numerous audiobooks, he works as a sound designer, his credits including Stanzi Potenza’s What Fresh Hell Is This?, People magazine’s People Every Day, and SoFi’s Who Dares Wins. He also sound designed for Fred Greenhalgh on Realm’s fiction podcast If I Go Missing the Witches Did It.

Carter began his career after receiving his B.A. in Interdisciplinary Computing and the Arts from UC San Diego with a minor in Digital Video and Film Production. Outside of his audio work, Carter spends his free time reading, playing music, and engaging in other spoken-word audio endeavors, including producing and sound designing scripted audio fiction podcasts.

Annie Middleton

Author website development
Annie Middleton, website development for Author Imprints

Annie (she/her) got her start in website design and programming at an internet service provider in 1997. During her eight years at the company, she built everything from basic brochure sites to highly customized eCommerce applications.

Today, Annie and her team draw on their 20+ years of internet experience to stay on top of trends in website design and online marketing to provide custom solutions to fit any author’s needs and budget. In keeping with an AuthorImprints core philosophy, Annie loves efficiency. She doesn’t like wasting money—hers or yours!

Annie enjoys traveling (national parks!) and learning new things (so many podcasts, so little time). She adds, “If you need a well written, entertaining, informative audio book (and have about 18 hours), try: A Short History of Nearly Everything by Bill Bryson.”