A book publishing imprint is the name used as the publisher of a book. This name is:
- Displayed to the public wherever you sell your book (such as on Amazon and other online stores).
- Recorded in book industry databases used by retailers, book wholesalers, and book distributors.
- Listed on your book’s copyright page, and often included in your book’s sales and promotional materials.
- It's the name assigned to your ISBN (and definitely not the free ISBN available from Amazon KDP).
It can be an invented name or the name of one’s existing business, or some variation. New publishers can use their author name, but we think it is preferable to create a distinction between the author name and the publisher for public relations and brand-building reasons. You do not need to establish a formal entity.
In the last ten years, books that use an ISBN registered by small publishing imprints (Bowker calls them Small Publishers) increased 205%–from 14,952 in 2008 to 45,649 in 2017.
AuthorImprints specializes in helping authors establish their publishing imprint before publishing their book. Here are just a few of our clients with publishing imprints.