David Wogahn

David Wogahn is the president and founder of AuthorImprints. He’s written five books in the Countdown to Book Launch® series including My Publishing Imprint and Register Your Book, and is the author of the first eBook training course offered by LinkedIn Learning (formerly Lynda.com). Previously, he was co-founder of a VC-backed internet start-up known today as the CBS College Sports Network; vice president of multimedia for Times Mirror, the parent company of the Los Angeles Times; and he managed the IBM donation to the 1984 Los Angeles Summer Olympics. David is a member of the Authors Guild, and a past speaker for the Independent Book Publishers Association(IBPA), Publishing University, the Alliance of Independent Authors (ALLi), and the Santa Barbara Writers Conference.

Announcing a Kindle Publishing Meetup

We are organizing a Meetup for businesses and individuals interested in publishing in the Kindle format (which also works on PC, Mac, iPhone/Pad/Touch and Blackberry devices).  I am interested in fostering discussions about production, marketing, collaboration and networking. So far we have seven members and our first meeting is June 21st. Even if you are not in the San […]

Announcing a Kindle Publishing Meetup Read More »

It’s fairly incredible when you make a decision who your target market is and market to that target

That observation was shared by John Zulli in reference to his journey as a multimedia author/publisher.  It was a fascinating conversation on topics ranging from listening to the professionals you hire (“John, why do you buy a dog and bark yourself?”) to choosing the media format(s) and distribution that best fit your material and target

It’s fairly incredible when you make a decision who your target market is and market to that target Read More »

iPhone Apps Not Immune to Advances in Technology

One reason Apple’s iPhone/Touch/iPad environment is so popular with developers (and users) is its homogeneity—create one app and it runs on all devices.  That’s about to change. Multitasking, the ability to run more than one program at a time, will only work on their 3rd generation hardware.  Perhaps more importantly, this summer’s (2010) release of

iPhone Apps Not Immune to Advances in Technology Read More »