Advertising & Promotion

How to Create a Press or Media Kit: Essential Content for New Book Authors

Even if you do not plan to pitch your book to traditional media, a press or media kit is both a useful addition to your website and a valuable exercise. As David Meerman Scott asks in his classic bestseller The New Rules of Marketing and PR: Reporters and editors use the Web to seek out

How to Create a Press or Media Kit: Essential Content for New Book Authors Read More »