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Case Studies

Interviews with Successful Authors • Analysis of a Publishing Project or Process • Book Marketing Studies • Real-life Examples of Using a Publishing Tool or Service

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Book Marketing Case Study—Mr. Fahrenheit by Lisa Beecher

Author Lisa Beecher discusses marketing efforts that helped Living with Mr. Fahrenheit capture first place in the 2024 Public Safety Writers Association writing competition for...

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Book Marketing Case Study—Destination Wedding by Jacqueline J Holness

Learn how Jacqueline has used—and continues to use—her networking skills, how she got her book accepted into local bookstores, how she secured a traditional publishing...

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Book Launch Marketing Case Study—Virtual Selling, RAIN Group

Tactics when you have little time for pre-release marketing • Every industry has awards programs—find them • Advice about Amazon Advertising

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Book Marketing Case Study—Mr. Fahrenheit by Lisa Beecher

Author Lisa Beecher discusses marketing efforts that helped Living with Mr. Fahrenheit capture first place in the 2024 Public Safety Writers Association writing competition for...

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Book Marketing Case Study-Baby Ecology Anya Dunham

Book Marketing Case Study—Baby Ecology by Anya Dunham PhD

Learn how scientist Anya Dunham turned just 25 contacts into two speaking engagements, nine podcast appearances, four testimonials, 480 subscribers, and more than 750 followers.

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An Interview with Michael Coffino—writing coach, developmental editor, author

An Interview with Michael Coffino—Writing Coach and Developmental Editor

What’s the difference between ghostwriting, cowriting, developmental editing? How does one manage the writing process when their name isn’t necessarily on the cover? This interview...

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How a Chance Dog and Cat Encounter Inspired a NaNoWriMo Novel

In this NaNoWriMo case study, fantasy author Ronit J shares his journey from writing, through editing, publishing, and marketing his debut novel, Help! My Dog...

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Case Study-Writing for Posterity-Maria Ritter Return to Leipzig

Case Study—Writing for Posterity; Maria Ritter’s Return to Leipzig

Sometimes you don't publish to make money. Maria Ritter wrote Return to Leipzig for posterity; to honor her family, to create a historical record, and...

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Self-Publishing Hardcover Books: POD, Royalties, Distribution

Why self-publishers make less money on POD hardcovers. Pricing and royalties compared to offset printing. IngramSpark settings to make more money.

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Book Marketing Case Study—We the Presidents by Ronald Gruner

Learn how Ron used a Goodreads Giveaway in a creative way to sell more than 150 books after his giveaway ended. Ron also shares why...

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Book Marketing Case Study—Canvas by James Morehead

This case study explores James Morehead's pre- and post-launch book marketing for his first book of poetry, canvas: poems. Topics include using ARCs, Amazon Ads,...

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