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Case Studies

Interviews with Successful Authors • Analysis of a Publishing Project or Process • Book Marketing Studies • Real-life Examples of Using a Publishing Tool or Service

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Book Marketing Case Study—Destination Wedding by Jacqueline J Holness

Learn how Jacqueline has used—and continues to use—her networking skills, how she got her book accepted into local bookstores, how she secured a traditional publishing...

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Book Launch Marketing Case Study—Virtual Selling, RAIN Group

Tactics when you have little time for pre-release marketing • Every industry has awards programs—find them • Advice about Amazon Advertising

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Book Launch Marketing Case Study—The Other Magic by Derrick Smythe

Debut author with limited budget and no following • Results: 2500 copies sold, 80 reviews, 700 subscribers, audiobook in six months

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How a Chance Dog and Cat Encounter Inspired a NaNoWriMo Novel

In this NaNoWriMo case study, fantasy author Ronit J shares his journey from writing, through editing, publishing, and marketing his debut novel, Help! My Dog...

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Case Study-Writing for Posterity-Maria Ritter Return to Leipzig

Case Study—Writing for Posterity; Maria Ritter’s Return to Leipzig

Sometimes you don't publish to make money. Maria Ritter wrote Return to Leipzig for posterity; to honor her family, to create a historical record, and...

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Self-Publishing Hardcover Books: POD, Royalties, Distribution

Why self-publishers make less money on POD hardcovers. Pricing and royalties compared to offset printing. IngramSpark settings to make more money.

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Book Marketing Case Study—We the Presidents by Ronald Gruner

Learn how Ron used a Goodreads Giveaway in a creative way to sell more than 150 books after his giveaway ended. Ron also shares why...

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Book Marketing Case Study—Canvas by James Morehead

This case study explores James Morehead's pre- and post-launch book marketing for his first book of poetry, canvas: poems. Topics include using ARCs, Amazon Ads,...

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Book Marketing Case Study—A Little Spark by Chris Parsons

Marketing children's books to schools and teachers • Using QR codes to provide access to supplemental content • Includes links to teacher and parent guides

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Book Marketing Case Study—Destination Wedding by Jacqueline J Holness

Learn how Jacqueline has used—and continues to use—her networking skills, how she got her book accepted into local bookstores, how she secured a traditional publishing...

Learn More