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Case Studies
Interviews with Successful Authors • Analysis of a Publishing Project or Process • Book Marketing Studies • Real-life Examples of Using a Publishing Tool or Service
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Book Marketing Case Study—Destination Wedding by Jacqueline J Holness
Learn how Jacqueline has used—and continues to use—her networking skills, how she got her book accepted into local bookstores, how she secured a traditional publishing...
Learn MoreBook Launch Marketing Case Study—Virtual Selling, RAIN Group
Tactics when you have little time for pre-release marketing • Every industry has awards programs—find them • Advice about Amazon Advertising
Learn MoreBook Launch Marketing Case Study—The Other Magic by Derrick Smythe
Debut author with limited budget and no following • Results: 2500 copies sold, 80 reviews, 700 subscribers, audiobook in six months
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How a Chance Dog and Cat Encounter Inspired a NaNoWriMo Novel
In this NaNoWriMo case study, fantasy author Ronit J shares his journey from writing, through editing, publishing, and marketing his debut novel, Help! My Dog...
Learn MoreCase Study—Writing for Posterity; Maria Ritter’s Return to Leipzig
Sometimes you don't publish to make money. Maria Ritter wrote Return to Leipzig for posterity; to honor her family, to create a historical record, and...
Learn MoreSelf-Publishing Hardcover Books: POD, Royalties, Distribution
Why self-publishers make less money on POD hardcovers. Pricing and royalties compared to offset printing. IngramSpark settings to make more money.
Learn MoreBook Marketing Case Study—We the Presidents by Ronald Gruner
Learn how Ron used a Goodreads Giveaway in a creative way to sell more than 150 books after his giveaway ended. Ron also shares why...
Learn MoreBook Marketing Case Study—Canvas by James Morehead
This case study explores James Morehead's pre- and post-launch book marketing for his first book of poetry, canvas: poems. Topics include using ARCs, Amazon Ads,...
Learn MoreBook Marketing Case Study—A Little Spark by Chris Parsons
Marketing children's books to schools and teachers • Using QR codes to provide access to supplemental content • Includes links to teacher and parent guides
Learn MoreBook Marketing Case Study—Destination Wedding by Jacqueline J Holness
Learn how Jacqueline has used—and continues to use—her networking skills, how she got her book accepted into local bookstores, how she secured a traditional publishing...
Learn MoreDesigning an IBPA Benjamin Franklin Award-Winning Book
Three unique book-design challenges and how we solved them • Five things common to all our book design engagements • Includes illustrations
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