What to Consider When Selling eBooks on Your Website: Pros, Cons and Tools Read More »
I was recently asked the question “David, do you think this book is going to sell?” The author was essentially asking if I thought her investment in creating an eBook edition of a long-ago published hardcover print book would earn out. It’s a tough question to answer for a service provider because “no” means no
Calculating Your Book’s ROI: Standalone P&L or a Marketing Investment? Read More »
I recently had the pleasure of attending a local seminar about marketing with a book and speech, in fact that was the tile. It is a title that leaves little mystery as to the content of the seminar which I found refreshing in this age of “link bait” headlines and come-on offers. It was also
3 Insights From Marketing with a Book and Speech Read More »
Situated in the middle between authors and book retailers (Amazon!), book publishers must develop relationships with readers or face potential irrelevance. The key then for publishers is building an addressable audience that they can reach when it comes time to announce a new book, a new author relationship, or some other noteworthy news. That’s where
How Publishers Can Create and Use Linkedin Company Pages to Form Relationships Read More »
Barnes and Noble has been in the news a lot this year. Not just because of poor earnings—again—but because they seeming have no eBook strategy or plan to deal with their predicament. Ever since admitting their Nook unit was not performing as expected it has been a chain of bad news stories. People are beginning
An eBook Strategy for Barnes and Noble—Thinking Outside the Bookstore Box Read More »
Let’s first clarify a few facts: You don’t have to own a Kindle—or any mobile device—to read an eBook. There are no license fees or copyright restrictions related to producing and using Kindle (mobi) or EPUB files. Reading a PDF on an iPhone or other small screen is not easy. So why not convert your
How Businesses Can Create Their Own eBook Libraries Read More »
One of our specialties is working with businesses and schools to help them develop an eBook publishing strategy. For the past two months I’ve been helping a local newspaper develop and launch an eBook publishing operation to leverage their considerable content assets. I’ll be announcing their venture this coming month but in the meantime I
3 Questions for a Business or University Planning to Become an eBook Publisher Read More »
The new eBook Mobile Banking is a good example of business self-publishing: valuable content, professionally presented, done so in a way that is not overly promotional. I’m not in banking nor do I work in the telecom industry so I found the information helpful in understanding the issues and opportunities raised by the spread of
Last week USA Today covered an IDC report that said sales of personal computers—including Apple Macs—dropped a combined 13.9% in the first quarter of 2013. And while 350 million units were sold in 2012, there were 700 million Smartphones shipped along with 120 million tablets during the same period. This has huge implications for business
One thing that the eBook publishing revolution has brought us is the ability for any rights holder—businesses, universities, associations, museums, teams, etc—to offer eBook formatted information to the public. At the same time it doesn’t mean that you need to charge for it. As I’ve talked about before some businesses provide their information in these
Free on Your Website, Charge on Amazon-An eBook Publishing Strategy for Businesses Read More »
