Corporate Publishing

How Publishers Can Create and Use Linkedin Company Pages to Form Relationships

Situated in the middle between authors and book retailers (Amazon!), book publishers must develop relationships with readers or face potential irrelevance. The key then for publishers is building an addressable audience that they can reach when it comes time to announce a new book, a new author relationship, or some other noteworthy news. That’s where …

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An eBook Strategy for Barnes and Noble—Thinking Outside the Bookstore Box

Barnes and Noble has been in the news a lot this year. Not just because of poor earnings—again—but because they seeming have no eBook strategy or plan to deal with their predicament. Ever since admitting their Nook unit was not performing as expected it has been a chain of bad news stories. People are beginning …

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3 Questions for a Business or University Planning to Become an eBook Publisher

One of our specialties is working with businesses and schools to help them develop an eBook publishing strategy. For the past two months I’ve been helping a local newspaper develop and launch an eBook publishing operation to leverage their considerable content assets. I’ll be announcing their venture this coming month but in the meantime I …

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Business Self-Publisher Knowledge@Wharton and Ernst & Young Publish Mobile Banking: Financial Services Meet the Electronic Wallet eBooks

The new eBook Mobile Banking is a good example of business self-publishing: valuable content, professionally presented, done so in a way that is not overly promotional. I’m not in banking nor do I work in the telecom industry so I found the information helpful in understanding the issues and opportunities raised by the spread of …

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Mobile Device Sales Dwarf PC and Mac Sales: Can People Read Your PDF eBook on Tiny Screens?

Last week USA Today covered an IDC report that said sales of personal computers—including Apple Macs—dropped a combined 13.9% in the first quarter of 2013. And while 350 million units were sold in 2012, there were 700 million Smartphones shipped along with 120 million tablets during the same period. This has huge implications for business …

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