The Essential 5-Step Checklist for Running a Successful KDP Select Promotion

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The Essential 5-Step Checklist for Running a Successful KDP Select Promotion

The Essential 5-Step Checklist for Running a Successful KDP Select Promotion

The Essential 5-Step Checklist for Running a Successful KDP Select PromotionOne of the biggest mistakes I see new authors make is thinking that it is Amazon's job to promote their KDP Select Promotion. A KDP Select Promotion is like any other sale, offline or online: it requires planning and advertising on your part. Whether you are planning a Free Book Promotion or a Countdown Deals promotion, following these five basic steps will help your book get more visibility than simply scheduling the sale and forgetting about it.

Step 1: 1 to 2 Months Prior
  1. Select a date or date range when you are free from other distractions. Consider how holidays or other notable events might help or hurt your promotion.
  2. Prepare your internal list; how do you plan to reach all your contacts? This is arguably the most important step: who are your contacts, what are you going to say, when are you going to say it?
  3. If you plan to advertise—and I recommend it for those that don't have a large addressable audience—determine deadlines, budgets and requirements (like minimum number of reviews).
  4. As a general rule you should have several reviews before running a sale. (Here are 5 free resources.)
  5. Remember: if you change your eBook's price you must wait 30 days before running a KDP Select Countdown sale.
Step 2: 1 to 3 Weeks Prior
  1. Reserve your KDP Select day or days (if you didn't already do so).
  2. Complete final preparations for advertising with KDP Select promotion websites.
Step 3: 3 to 4 Days Prior
  • I like to pre-notify my mailing list that a sale is pending. You might have a newsletter in which you can include a blurb, or send a dedicated blast. Social media tends to be more immediate so it probably would be too much to announce the sale to your connections this far in advance of the sale.
Step 4: Pre-Sale Day
  1. Double-check to be certain your promotion is set for the next day.
  2. Record Month-to-Date Unit Sales in a journal. (KDP Dashboard, Reports tab)
  3. Record Amazon Best Sellers Rank for your eBook.
  4. Record category rank, if your book is ranked in specific categories.
Step 5: Each Sale Day

(Ideally at approximately the same time. Depending on sales activity you might want to check more frequently.)

  1. Record Month-to-Date Unit Sales in a journal.
  2. Record Amazon Best Sellers Rank for your eBook.
  3. Record category rank, if your book is ranked in specific categories.
  4. Is Sunday School Destroying Our Kids Feb13 2014 730amNotify or remind your network that your book is available. Facebook, Twitter, Linkedin, etc. Depending on the length of the sale you might do this a few times during the sales period. You might also have other authors or friends who are willing to share the sale with their networks.
  5. Be prepared to do a screen captures and save them as files as your book reaches significant milestones (see example).

Remember, the goal here is to “sell” as many books as possible which will get your book noticed by the Amazon store algorithms. Once, or if that happens your book will receive even more promotion but this time by Amazon. Good luck!

photo credit: HikingArtist.com via photopin cc

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