A Book Metadata Optimization Primer for Self-Publishing Authors and Businesses
- Metadata is essentially a “sales person” for your book
- Each store has its own search engine
- Categories differ slightly by store
SEO for Books
A Simple Author Metadata Audit in Less Than 30 Minutes
- The importance of an author metadata audit
- Free PDF download and seven point checklist
- Applies to Google as well as Amazon
9 New IngramSpark Book Discovery Options Now Surpass CreateSpace
One of my chief concerns about self-publishers using a third-party to distribute their book or eBook is that they usually miss out on the marketing benefits provided by distributing direct to the stores. That’s why I advocate direct distribution rather than using a third-party aggregator or distributor*: the more (and more detailed) metadata you can …
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Optimizing Print Book Metadata Options for CreateSpace, IngramSpark and Advantage
The 3 most common ways new indie publishers distribute print books are online via Amazon Advantage, Amazon CreateSpace and IngramSpark. The last two are POD (print-on-demand) printers. Advantage is Amazon’s consignment program that you can use to sell books printed by any printer. My use of the word distribute in this case refers to making …
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The 7 Habits of Authors Obsessed About Metadata
Metadata is the fundamental building block in the age of online discovery. It is how people find you, and your books. Not only does it lead people to you, but once they get there—if they find you—it becomes your ambassador. Metadata describes you, and your books. Control and management of your metadata is one of …
Optimize Your WordPress Site: Reviewing a New Book by Yoast
Is your website integral to your business or publishing venture? If so, and you are using WordPress, this might be the best $19 you could spend to improve it. Optimize Your WordPress Site by Yoast is jam packed with explanations, resource links and specific actionable advice on 7 key topics. Before continuing (or you decide …
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Publishing an eBook Series: Design and SEO Considerations
Publishing a book series is a popular strategy these days and few would question the value of using SEO techniques to help readers find them. The challenge in my experience has more to do with the planning required and having enough “product” to make the effort pay off. I don’t yet have enough data to …
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Amazon Adds KDP Age Ranges and Grade Ranges for Children’s eBook Publishers
This is a very big deal for publishers of children’s eBooks. In late April I wrote about how Apple is adding interest age ranges. Before writing that piece I contacted Kindle support and they told me you had to use one of your two categories for this. That was a non-starter for most publishers. Here …
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Optimize Your MyIdentifiers ISBN Record: 4 Metadata Fields to Improve Book Discovery
If you make the investment in an ISBN for your eBook (optional for Amazon, Apple, B&N, Kobo), or for your print book, you can improve online discovery (SEO) of your book by going beyond the minimum required ISBN fields in the MyIdentifiers record. Studies show that including these elements can improve sales by 55% compared …
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5 Golden Rules for Writing Book Descriptions that Sell More Books
How much time do you spend crafting and testing your book’s description? If you are like most publishers (especially indie publishers) it’s probably an afterthought and something composed on-the-fly when requested. But isn’t reading your book description a stop in the second stage of the buyer consideration process? It takes just a few seconds for a …
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