Selling Direct to Readers

Canaries in the Coalmine: Lessons and Insights for Book Publishers from Digital Music, Video and Content Marketing

For the last four years I have presented an annual address on eBooks to the Publishers and Writers of San Diego, a 300+ member organization focused on the business of publishing and an affiliate of IBPA. This year I choose to highlight events, trends and techniques in digital video, music and online marketing and how …

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Sideloading Large Kindle Mobi Files Using iTunes When Files are Too Big to Email

One of our specialties is programming complex eBooks and that can often mean that the final file can be quite large (here’s why*). If you are uploading the files into the stores then as long as the file size meets the requirements of the store, a large file won’t be a problem. But what happens …

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Sideloading Mobi Files: Installing Kindle eBooks When You Don’t Buy from Amazon

Reading an Amazon Kindle Mobi eBook file is like reading a PDF, all you need is the free reading software designed for your device or app. But for many people the challenge isn’t finding the free software (click here for that), it’s how to get the darn eBook file onto your device! The most popular …

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8 Ideas for Planning Your eBook Holiday Sales Strategy

I’ve read that holiday sales for some retailers account for as much as 40% of their annual revenue. Even if that number is inflated, us eBook publishers should be able to sell a few more books than our usual monthly average, right? Like any marketing effort it requires advance planning, and a budget. After all, …

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An eBook Strategy for Barnes and Noble—Thinking Outside the Bookstore Box

Barnes and Noble has been in the news a lot this year. Not just because of poor earnings—again—but because they seeming have no eBook strategy or plan to deal with their predicament. Ever since admitting their Nook unit was not performing as expected it has been a chain of bad news stories. People are beginning …

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Free on Your Website, Charge on Amazon-An eBook Publishing Strategy for Businesses

One thing that the eBook publishing revolution has brought us is the ability for any rights holder—businesses, universities, associations, museums, teams, etc—to offer eBook formatted information to the public. At the same time it doesn’t mean that you need to charge for it. As I’ve talked about before some businesses provide their information in these …

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