Reviews (Getting them)

5 Resources to Seek Free eBook Reviews-Ideal For Priming the Pump

There was a query this week from a member of my Linkedin Group Marketing on Amazon asking how to get his book reviewed before he starts using his KDP Select free promotion days. It’s a good question and echoes the advice I gave here after running my first KDP Select promotion. (Promoting your free days …

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Negative eBook Reviews-Responding to Less Than 5 Stars

The general rule for handling a negative review is: Don’t! But if you must, tread lightly. Let’s face it, online reviews have become one of the most effective marketing tools a publisher has to promote their books. In fact there are book promotion websites that won’t accept book advertising for books that have an average …

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Amazon Buys Goodreads—Time to Read Michelle Campbell-Scott’s Goodreads For Authors: How To Use Goodreads To Promote Your Books

Last week’s news that Amazon was buying Goodreads caused quite a stir with readers, authors and publishers alike. While Amazon was readily praised for its business acumen (and competitors like Barnes & Noble criticized for once again being asleep in the stacks), the reading and publish community had a mixed reaction at best.  Personally I …

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Author PR 101: 5 Tips to Improve Your Chances of Getting Reviews from Book Bloggers

  As I shared last week, reviews from book bloggers can be a valuable marketing strategy. You really have three opportunities here: 1) exposure to the book blogger’s audience, 2) a link back to your website (which helps your ranking with Google) and 3) they may post a review on Amazon. This last point is …

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Author PR 101: Resources for Finding Independent Book Reviewers

Book bloggers might be considered the poor author’s alternative to a traditional public relations campaign to promote your book but there is nothing poor about them. The right blogs at the right time with thoughtful reviews can really juice a book launch, or re-invigorate a campaign that’s leveled out. It’s a potentially huge opportunity precisely …

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Getting People You Know to Review Your Book-What should you expect?

You are launching your new book, and you know how important reviews are, so you ask a number of your personal contacts to write a review and post it on Amazon. You offer to send them a copy; perhaps even draft a few ideas they might use. Three months and 2 reviews later you’re wondering …

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