The point of those short testimonial blurbs from experts or famous people is to convince you to buy the author’s book. She must be an expert! Look at what everyone is saying about her book! If you are shopping for a print book they can be invaluable. Sometimes placed on the front cover, certainly placed …
Have you ever asked yourself one or more of these questions? Does Amazon allow paid book reviews? What is the difference between a review and a testimonial? Should self-published authors pay for book reviews? Who are the top book review companies? Read on for the answers. There is arguably nothing more important to a book’s …
We recently finished developing six eBooks for the San Diego Reader and wanted to share them with a group of people who volunteered to write reviews. There are a few ways we could have sent them out—including email or a download page—but we chose to gift eBooks to our reviewers. Why not email the eBook? …
There was a query this week from a member of my Linkedin Group Marketing on Amazon asking how to get his book reviewed before he starts using his KDP Select free promotion days. It’s a good question and echoes the advice I gave here after running my first KDP Select promotion. (Promoting your free days …
5 Resources to Seek Free eBook Reviews-Ideal For Priming the Pump Read More »
The general rule for handling a negative review is: Don’t! But if you must, tread lightly. Let’s face it, online reviews have become one of the most effective marketing tools a publisher has to promote their books. In fact there are book promotion websites that won’t accept book advertising for books that have an average …
Negative eBook Reviews-Responding to Less Than 5 Stars Read More »
Last week’s news that Amazon was buying Goodreads caused quite a stir with readers, authors and publishers alike. While Amazon was readily praised for its business acumen (and competitors like Barnes & Noble criticized for once again being asleep in the stacks), the reading and publish community had a mixed reaction at best. Personally I …
As I shared last week, reviews from book bloggers can be a valuable marketing strategy. You really have three opportunities here: 1) exposure to the book blogger’s audience, 2) a link back to your website (which helps your ranking with Google) and 3) they may post a review on Amazon. This last point is …
Author PR 101: 5 Tips to Improve Your Chances of Getting Reviews from Book Bloggers Read More »
Book bloggers might be considered the poor author’s alternative to a traditional public relations campaign to promote your book but there is nothing poor about them. The right blogs at the right time with thoughtful reviews can really juice a book launch, or re-invigorate a campaign that’s leveled out. It’s a potentially huge opportunity precisely …
Author PR 101: Resources for Finding Independent Book Reviewers Read More »
You are launching your new book, and you know how important reviews are, so you ask a number of your personal contacts to write a review and post it on Amazon. You offer to send them a copy; perhaps even draft a few ideas they might use. Three months and 2 reviews later you’re wondering …
Getting People You Know to Review Your Book-What should you expect? Read More »
