Research

Self-Publishers Claim Amazon Represents 85% of their eBook Sales

Some of the most difficult eBook research statistics to verify are the market share numbers for the various online retailers, in particular Amazon, Apple and Barnes & Noble. Late last year there were reports that eBook market share for the three was 55%, 15% and 14% respectively. Then this spring Apple self-reported a 20% market …

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eBook Price and Marketing Strategy Insights From Romance Readers

I came across some interesting research findings recently reported by romance author Marie Force. The survey was conducted during June 2013 and there were nearly 3,000 respondents. Considering she is a well-connected, self-published, romance writer it isn’t surprising that many of the responses skew to the romance genre. So putting those aside I identified 7 …

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Can Your Content Be Read on a Smartphone? 56% of Adults Have One and 37% Read eBooks on a Smartphone

Two recent, and unrelated, findings demonstrate the need for book publishers and content marketers to keep small screens in mind when publishing their content. The June 10, 2013 Pew Internet report on Smartphone Ownership 2013 reports that 56% of all American adults are now smartphone adopters. For comparison it was just one year ago that …

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2012 Survey of eBook, Audiobook and Book Sales by AAP and BISG Report 7% Growth

The Association of American Publishers and the Book Industry Study Group released results of the annual BookStats survey of 1,500 publishers and the numbers are impressive. Here are some of the key statistics for 2012 relative to 2011: eBook fiction sales up 42% to $1.8 billion eBook non-fiction sales up 22% to $484.2 million eBooks …

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Self-Publishing Insights from University of Arizona Research

Self-Publishing Insights from University of Arizona Research

A team of researchers from the University of Arizona School of Information Resources and Library Science (SIRLS) has been studying non-traditional publishing for the past five years. They recently published their results and a few of their observations and findings seem to confirm what we have heard from others. These apply to individuals publishing one …

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Pursuing your library is easier on a color tablet

How Color Tablets Are Impacting Publishing-3 Things Publishers Should Know

Popular opinion prior to the release of the Kindle Fire was that the iPad, Smartphones, and Android tablets were not ideal reading devices. Serious readers chose dedicated eReaders—E-Ink (black & white) devices like Kindle, Nook and Kobo. Color didn’t/doesn’t matter for these applications, or so we thought. We always knew that some books were better …

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