Research

Think Like a Publisher: Would You Publish Your Book?

Publishers are a little like venture capitalists. A VC places many speculative bets—investments—with the hope that one pays off big enough to offset the majority that fail. Of course a publisher doesn’t want most of its books to fail, or even breakeven. While the overwhelming objective is to make money, they might also want to …

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Bowker Reports Amazon CreateSpace Published 62% of All Self-Published Print Books in 2013

In just two years Amazon’s print-on-demand unit CreateSpace has increased its market share of self-published print books to 62% in 2013 from 37% in 2011. These percentages are based on the number of ISBNs issued by Bowker and outlined in the October 2014 press release, Self-Publishing Continues to Grow in the U.S., Says Bowker. (Full …

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Benchmarking Amazon Sales Rank to eBook Sales Based on 105 Samples

If you’ve spent much time studying eBook sales on Amazon you know that the sales rank of your eBook (or print book, or DVD, or CD) is a number that constantly changes, often greatly. While only Amazon knows for sure what components go into the algorithm to compute the number, the general consensus is that …

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CreateSpace Dominating Self-Published Book Releases at the Expense of Incumbents (but Ignore the eBook Stats)

A couple months ago Bowker, the company that has an exclusive contract to sell ISBN numbers in the U.S., reported sales figures for 2007 to 2012. These are ISBN numbers purchased for self-published book and eBook titles. Unfortunately they do not define a self-publisher nor do they share what percent of books are published by …

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Market Research: Self-Published Books are Competitive, Apple & BN Market Share Down, Bundling, eBooks for Kids

2014 is right around the corner so there is no better time to survey recent research on book and eBook trends and topics. As always I’ll do my best to identify and interpret results that are the most relevant for small publishers and self-publishers. Also see the AuthorImprints market research page even more resources. Do …

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