Repurposing Content

Audiobooks Case Study: How-to Indie Publishing Tips from Annette Leach

Audiobook sales continue to be on fire, far outpacing eBook sales, the next fastest growing format according to the American Association of Publishers as reported by The Digital Reader. But the complexity! Uploading a Word doc to KDP is like child’s play compared to producing a quality audiobook. That’s where advanced planning can help and …

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Short vs. Long: Reasons and Resources for Writing and Selling Short Form Fiction and Nonfiction as eBooks

A couple years ago there was great hope and expectation for an explosion in short form eBooks. It was a natural extension for eBook publishing and new marketplaces sprang up to sell (generally) 5,000 to 30,000 word “eBooks.” Small reading screens were becoming ubiquitous and writers, publishers and investors were rushing to fill them*. Fast …

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The Savvy Author’s Guide to Viral Quote Promotion

I am pleased to introduce today’s guest post by Ashly Lorenzana who by chance discovered a clever marketing tactic involving Goodreads. Like any “viral” success your mileage may vary but at least Ashly was able to recognize the power of this tactic, and document it. Share this post with a friend, or better yet, contact Ashly …

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How to Handle Consumable Content During eBook Conversion

Perhaps you’ve experienced this: you’re reading an eBook and click to a page that asks you to fill in information or answer questions. This is called consumable content in eBook publishing and examples include workbooks, forms, quizzes, questionnaires, check lists, etc. What got me thinking about this was some feedback I received regarding our recently …

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How Argo’s Writer Repurposed Coronado High Story for Multiple Streams of Income

Non-fiction journalism is alive and well if you have a chance to follow in the footsteps of writer Joshuah Bearman who wrote the Wired Magazine article (The Great Escape) on which was based the Oscar-winning movie Argo. Based on this success I thought it would be instructive to study some of the reported business details …

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3 Questions for a Business or University Planning to Become an eBook Publisher

One of our specialties is working with businesses and schools to help them develop an eBook publishing strategy. For the past two months I’ve been helping a local newspaper develop and launch an eBook publishing operation to leverage their considerable content assets. I’ll be announcing their venture this coming month but in the meantime I …

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Mobile Device Sales Dwarf PC and Mac Sales: Can People Read Your PDF eBook on Tiny Screens?

Last week USA Today covered an IDC report that said sales of personal computers—including Apple Macs—dropped a combined 13.9% in the first quarter of 2013. And while 350 million units were sold in 2012, there were 700 million Smartphones shipped along with 120 million tablets during the same period. This has huge implications for business …

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Free on Your Website, Charge on Amazon-An eBook Publishing Strategy for Businesses

One thing that the eBook publishing revolution has brought us is the ability for any rights holder—businesses, universities, associations, museums, teams, etc—to offer eBook formatted information to the public. At the same time it doesn’t mean that you need to charge for it. As I’ve talked about before some businesses provide their information in these …

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