Have you ever asked yourself one or more of these questions? Does Amazon allow paid book reviews? What is the difference between a review and a testimonial? Should self-published authors pay for book reviews? Who are the top book review companies? Read on for the answers. There is arguably nothing more important to a book’s …
Non-fiction journalism is alive and well if you have a chance to follow in the footsteps of writer Joshuah Bearman who wrote the Wired Magazine article (The Great Escape) on which was based the Oscar-winning movie Argo. Based on this success I thought it would be instructive to study some of the reported business details …
How Argo’s Writer Repurposed Coronado High Story for Multiple Streams of Income Read More »
This is a guest post by Cathy S. Lewis. Cathy is president of CS Lewis & Co. Publicists, a boutique publicity firm that’s been turning authors into newsmakers and generating book sales since 1994. You have a great idea for a book. Everyone has been urging you for years to write it. Your concept is …
Authors: Be the “1 Percent” Whose Message Gets Through Read More »
Orchestrating a book bomb to launch or promote an eBook can be a great marketing strategy for authors. If you are not familiar with the term, a book bomb is when a group of people purchase a specific book, on a specific day, from Amazon (although there is no technical reason why it couldn’t be …
Book Bombs-A Marketing Tool for Authors and Book Publicists Read More »
Book bloggers might be considered the poor author’s alternative to a traditional public relations campaign to promote your book but there is nothing poor about them. The right blogs at the right time with thoughtful reviews can really juice a book launch, or re-invigorate a campaign that’s leveled out. It’s a potentially huge opportunity precisely …
Author PR 101: Resources for Finding Independent Book Reviewers Read More »
You are launching your new book, and you know how important reviews are, so you ask a number of your personal contacts to write a review and post it on Amazon. You offer to send them a copy; perhaps even draft a few ideas they might use. Three months and 2 reviews later you’re wondering …
Getting People You Know to Review Your Book-What should you expect? Read More »
Whether you are self-publishing your first fiction novel or the fifth book in your series on American cuisine, writing a press release is an important, must-do task. Why bother? It forces you to think objectively about your book as a news item. Writing the release gives you a chance to develop key talking points about …
Releasing a book is news. So why not issue a press release? Read More »
