Publicity

How Argo’s Writer Repurposed Coronado High Story for Multiple Streams of Income

Non-fiction journalism is alive and well if you have a chance to follow in the footsteps of writer Joshuah Bearman who wrote the Wired Magazine article (The Great Escape) on which was based the Oscar-winning movie Argo. Based on this success I thought it would be instructive to study some of the reported business details …

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Author PR 101: Resources for Finding Independent Book Reviewers

Book bloggers might be considered the poor author’s alternative to a traditional public relations campaign to promote your book but there is nothing poor about them. The right blogs at the right time with thoughtful reviews can really juice a book launch, or re-invigorate a campaign that’s leveled out. It’s a potentially huge opportunity precisely …

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Getting People You Know to Review Your Book-What should you expect?

You are launching your new book, and you know how important reviews are, so you ask a number of your personal contacts to write a review and post it on Amazon. You offer to send them a copy; perhaps even draft a few ideas they might use. Three months and 2 reviews later you’re wondering …

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Releasing a book is news. So why not issue a press release?

Releasing a book is news. So why not issue a press release?

Whether you are self-publishing your first fiction novel or the fifth book in your series on American cuisine, writing a press release is an important, must-do task. Why bother? It forces you to think objectively about your book as a news item. Writing the release gives you a chance to develop key talking points about …

Releasing a book is news. So why not issue a press release? Read More »