Publicity

How to Create a Press or Media Kit: Essential Content for New Book Authors

Even if you do not plan to pitch your book to traditional media, a press or media kit is both a useful addition to your website and a valuable exercise. As David Meerman Scott asks in his classic bestseller The New Rules of Marketing and PR: Reporters and editors use the Web to seek out …

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spine broken and margins too wide or narrow

Book Reviewer Yellow Pages: An Unwieldy But Invaluable Resource

Are you someone who would rather rely on a physical book directory than an online directory? If so, I highly recommend this fourth edition of The Book Reviewer Yellow Pages: A Promotional Reference Guide for Authors and Small Publishers, Fourth Edition (formerly The Indie Book Reviewer Yellow Pages) but be sure to read my caveats …

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8 Ideas for Planning Your eBook Holiday Sales Strategy

I’ve read that holiday sales for some retailers account for as much as 40% of their annual revenue. Even if that number is inflated, us eBook publishers should be able to sell a few more books than our usual monthly average, right? Like any marketing effort it requires advance planning, and a budget. After all, …

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Amazon Blocked from Bookstores but the Door is Open to Professional Self-Publishers

One of the bigger industry stories to break this past weekend was Amazon’s so called retreat from traditional book publishing presumably because they can’t get their author’s books into bookstores. Amazon’s strategy seems to have run into 3 problems: Distribution to physical bookstores is still critical if you want mega-sales (70% of book sales are …

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How Publishers Can Create and Use Linkedin Company Pages to Form Relationships

Situated in the middle between authors and book retailers (Amazon!), book publishers must develop relationships with readers or face potential irrelevance. The key then for publishers is building an addressable audience that they can reach when it comes time to announce a new book, a new author relationship, or some other noteworthy news. That’s where …

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