An Interview with Book Publicist Julia Drake
- Why setting a release date is so important
- Advice about seeking book reviews
- Costs to hire a publicist
Publicity
How to Create a Press or Media Kit: Essential Content for New Book Authors
Even if you do not plan to pitch your book to traditional media, a press or media kit is both a useful addition to your website and a valuable exercise. As David Meerman Scott asks in his classic bestseller The New Rules of Marketing and PR: Reporters and editors use the Web to seek out …
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Kindle Pre-Order Basics: 3 Important Things to Understand to Maximize the Benefits
- Books still require approval
- Upload at least 72 hours prior to release (read why we recommend at least seven days prior)
- Schedule up to one year in advance (was 90 days)
The Essential Guide to Running a Goodreads Giveaway
Goodreads Giveaways are a low-cost way to promote your book and solicit book reviews. And since every new book needs reviews, and a Goodreads Giveaway is free, it pays to make early and regular use of this important promotional tool (btw, this is for print books only, no eBooks allowed). In this brief guide I’ll …
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What to Expect from a Goodreads Giveaway
The challenge for most first book authors, especially those without a large pre-existing audience of followers, is to get their work in front of as many people as possible. An obvious reason is to get sales. But often more important in the early days of a book’s release it’s getting reviews. This is where the …
Book Reviewer Yellow Pages: An Unwieldy But Invaluable Resource
Are you someone who would rather rely on a physical book directory than an online directory? If so, I highly recommend this fourth edition of The Book Reviewer Yellow Pages: A Promotional Reference Guide for Authors and Small Publishers, Fourth Edition (formerly The Indie Book Reviewer Yellow Pages) but be sure to read my caveats …
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8 Ideas for Planning Your eBook Holiday Sales Strategy
I’ve read that holiday sales for some retailers account for as much as 40% of their annual revenue. Even if that number is inflated, us eBook publishers should be able to sell a few more books than our usual monthly average, right? Like any marketing effort it requires advance planning, and a budget. After all, …
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Amazon Blocked from Bookstores but the Door is Open to Professional Self-Publishers
One of the bigger industry stories to break this past weekend was Amazon’s so called retreat from traditional book publishing presumably because they can’t get their author’s books into bookstores. Amazon’s strategy seems to have run into 3 problems: Distribution to physical bookstores is still critical if you want mega-sales (70% of book sales are …
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Where to Put Testimonial Blurbs in eBooks
The point of those short testimonial blurbs from experts or famous people is to convince you to buy the author’s book. She must be an expert! Look at what everyone is saying about her book! If you are shopping for a print book they can be invaluable. Sometimes placed on the front cover, certainly placed …
How Publishers Can Create and Use Linkedin Company Pages to Form Relationships
Situated in the middle between authors and book retailers (Amazon!), book publishers must develop relationships with readers or face potential irrelevance. The key then for publishers is building an addressable audience that they can reach when it comes time to announce a new book, a new author relationship, or some other noteworthy news. That’s where …
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