Mobile

Can Your Content Be Read on a Smartphone? 56% of Adults Have One and 37% Read eBooks on a Smartphone

Two recent, and unrelated, findings demonstrate the need for book publishers and content marketers to keep small screens in mind when publishing their content. The June 10, 2013 Pew Internet report on Smartphone Ownership 2013 reports that 56% of all American adults are now smartphone adopters. For comparison it was just one year ago that …

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iPhone Apps Not Immune to Advances in Technology

One reason Apple’s iPhone/Touch/iPad environment is so popular with developers (and users) is its homogeneity—create one app and it runs on all devices.  That’s about to change. Multitasking, the ability to run more than one program at a time, will only work on their 3rd generation hardware.  Perhaps more importantly, this summer’s (2010) release of …

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iPhone App as Marketing Tool for a Golf Training Aid Product

Roger Wong is CEO of Dream N Act Company Limited, a golf product manufacturing company based in Hong Kong.  I wanted to talk with Roger because of his early use of the Apple iTunes App Store to support his Drivemate Pro golf training aid. Given Roger’s location and the crowded market for golf training aids he was looking …

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Can your film (or video) be more apt to succeed if you build pre-release Apps?

(Part two from our interview with Mark Smillie) Said another way, can you build an audience for your product before you release it? In my interview with Mark Smillie he raised the notion of releasing some type of app before the final movie is completed.  Given the low development costs relative to the marketing exposure …

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