Marketing on Amazon Consulting

Why Amazon is Integrating Goodreads into Kindle Devices and How eBook Authors Can Benefit

This past month Amazon added Goodreads integration to the original, first generation Kindle Paperwhite. It was already part of the second generation Paperwhite as well as newer Kindle Fire tablets with the Fire OS 3.1 update last fall. Goodreads (acquired by Amazon in early 2013) continues to extend its lead as the largest and fastest …

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8 Ideas for Planning Your eBook Holiday Sales Strategy

I’ve read that holiday sales for some retailers account for as much as 40% of their annual revenue. Even if that number is inflated, us eBook publishers should be able to sell a few more books than our usual monthly average, right? Like any marketing effort it requires advance planning, and a budget. After all, …

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3 Questions for a Business or University Planning to Become an eBook Publisher

One of our specialties is working with businesses and schools to help them develop an eBook publishing strategy. For the past two months I’ve been helping a local newspaper develop and launch an eBook publishing operation to leverage their considerable content assets. I’ll be announcing their venture this coming month but in the meantime I …

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Negative eBook Reviews-Responding to Less Than 5 Stars

The general rule for handling a negative review is: Don’t! But if you must, tread lightly. Let’s face it, online reviews have become one of the most effective marketing tools a publisher has to promote their books. In fact there are book promotion websites that won’t accept book advertising for books that have an average …

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Free on Your Website, Charge on Amazon-An eBook Publishing Strategy for Businesses

One thing that the eBook publishing revolution has brought us is the ability for any rights holder—businesses, universities, associations, museums, teams, etc—to offer eBook formatted information to the public. At the same time it doesn’t mean that you need to charge for it. As I’ve talked about before some businesses provide their information in these …

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