A Simple Author Metadata Audit in Less Than 30 Minutes
- The importance of an author metadata audit
- Free PDF download and seven point checklist
- Applies to Google as well as Amazon
Calculating Your Book’s ROI: Standalone P&L or a Marketing Investment?
I was recently asked the question “David, do you think this book is going to sell?” The author was essentially asking if I thought her investment in creating an eBook edition of a long-ago published hardcover print book would earn out. It’s a tough question to answer for a service provider because “no” means no …
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Searches for Free eBooks Down 28% from December 2010 Peak
According to Google Trends, searches for the term free ebooks doubled between December 2009 and December 2010 but has since dropped by nearly 75%. Searches for the term “free ebooks” during the last five holiday seasons What got me interested in looking at the trend of searching for free eBooks was the Pew Research Internet …
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Do Author’s Need a Website? Maybe, Maybe Not
It seems like a forgone conclusion that every author needs a website. But with the free services that major retailers and social media websites provide, do these investments of time and money pay off by helping authors sell more books? A panel discussion at a recent Digital Book World conference made a strong case for …
How Publishers Can Create and Use Linkedin Company Pages to Form Relationships
Situated in the middle between authors and book retailers (Amazon!), book publishers must develop relationships with readers or face potential irrelevance. The key then for publishers is building an addressable audience that they can reach when it comes time to announce a new book, a new author relationship, or some other noteworthy news. That’s where …
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The Mathematics of Kindle Publishing: It’s All About Traffic
This was the provocative title of a post by Lidia LoPinto this week in the Marketing on Amazon Linkedin group that I moderate. Lidia maintains that authors should apply Internet search engine optimization (SEO) principals to their Amazon presence and that traffic to their book page, more than reviews, is a greater driver of revenue. …
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5 Resources to Seek Free eBook Reviews-Ideal For Priming the Pump
There was a query this week from a member of my Linkedin Group Marketing on Amazon asking how to get his book reviewed before he starts using his KDP Select free promotion days. It’s a good question and echoes the advice I gave here after running my first KDP Select promotion. (Promoting your free days …
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Book Bombs-A Marketing Tool for Authors and Book Publicists
Orchestrating a book bomb to launch or promote an eBook can be a great marketing strategy for authors. If you are not familiar with the term, a book bomb is when a group of people purchase a specific book, on a specific day, from Amazon (although there is no technical reason why it couldn’t be …
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A Linkedin Group to Help Publishers Market on Amazon
Amazon commands a large percentage of the market for both print and eBooks. It is almost like a “Google for information products”. We thought it was time to create a dedicated Linkedin community around marketing on Amazon. A place where people could network and learn from each other. Click here to visit the group or …
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Fargo Newspaper Repurposes Article Series on Kindle
We are a big fan of distributing content through multiple channels and in different formats. Sure, there are complexities. It costs more [cash and/or time] to re-format and maintain the necessary accounts. So why bother? For marketing and analytic insights. Get outside your market and usual audience to see if it makes sense. The Forum …
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