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Searches for Free eBooks Down 28% from December 2010 Peak

According to Google Trends, searches for the term free ebooks doubled between December 2009 and December 2010 but has since dropped by nearly 75%. Searches for the term “free ebooks” during the last five holiday seasons What got me interested in looking at the trend of searching for free eBooks was the Pew Research Internet …

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How Publishers Can Create and Use Linkedin Company Pages to Form Relationships

Situated in the middle between authors and book retailers (Amazon!), book publishers must develop relationships with readers or face potential irrelevance. The key then for publishers is building an addressable audience that they can reach when it comes time to announce a new book, a new author relationship, or some other noteworthy news. That’s where …

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The Mathematics of Kindle Publishing: It’s All About Traffic

This was the provocative title of a post by Lidia LoPinto this week in the Marketing on Amazon Linkedin group that I moderate. Lidia maintains that authors should apply Internet search engine optimization (SEO) principals to their Amazon presence and that traffic to their book page, more than reviews, is a greater driver of revenue. …

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5 Resources to Seek Free eBook Reviews-Ideal For Priming the Pump

There was a query this week from a member of my Linkedin Group Marketing on Amazon asking how to get his book reviewed before he starts using his KDP Select free promotion days. It’s a good question and echoes the advice I gave here after running my first KDP Select promotion. (Promoting your free days …

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Fargo Newspaper Repurposes Article Series on Kindle

We are a big fan of distributing content through multiple channels and in different formats. Sure, there are complexities. It costs more [cash and/or time] to re-format and maintain the necessary accounts. So why bother? For marketing and analytic insights. Get outside your market and usual audience to see if it makes sense. The Forum …

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