Goodreads

The Savvy Author’s Guide to Viral Quote Promotion

I am pleased to introduce today’s guest post by Ashly Lorenzana who by chance discovered a clever marketing tactic involving Goodreads. Like any “viral” success your mileage may vary but at least Ashly was able to recognize the power of this tactic, and document it. Share this post with a friend, or better yet, contact Ashly …

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Why Amazon is Integrating Goodreads into Kindle Devices and How eBook Authors Can Benefit

This past month Amazon added Goodreads integration to the original, first generation Kindle Paperwhite. It was already part of the second generation Paperwhite as well as newer Kindle Fire tablets with the Fire OS 3.1 update last fall. Goodreads (acquired by Amazon in early 2013) continues to extend its lead as the largest and fastest …

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Does a print book make an eBook publisher legitimate?

I want to share one finding I neglected to include in our 2013 eBook Self-Publisher Survey: In what format/formats have you published your books? My assumption was that most of the people taking the survey would answer “eBook only.” Looking at the graph it seems the opposite is true. Why might having a printed book …

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Self-Publishers Claim Amazon Represents 85% of their eBook Sales

Some of the most difficult eBook research statistics to verify are the market share numbers for the various online retailers, in particular Amazon, Apple and Barnes & Noble. Late last year there were reports that eBook market share for the three was 55%, 15% and 14% respectively. Then this spring Apple self-reported a 20% market …

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5 Resources to Seek Free eBook Reviews-Ideal For Priming the Pump

There was a query this week from a member of my Linkedin Group Marketing on Amazon asking how to get his book reviewed before he starts using his KDP Select free promotion days. It’s a good question and echoes the advice I gave here after running my first KDP Select promotion. (Promoting your free days …

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Can Your Content Be Read on a Smartphone? 56% of Adults Have One and 37% Read eBooks on a Smartphone

Two recent, and unrelated, findings demonstrate the need for book publishers and content marketers to keep small screens in mind when publishing their content. The June 10, 2013 Pew Internet report on Smartphone Ownership 2013 reports that 56% of all American adults are now smartphone adopters. For comparison it was just one year ago that …

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Amazon Buys Goodreads—Time to Read Michelle Campbell-Scott’s Goodreads For Authors: How To Use Goodreads To Promote Your Books

Last week’s news that Amazon was buying Goodreads caused quite a stir with readers, authors and publishers alike. While Amazon was readily praised for its business acumen (and competitors like Barnes & Noble criticized for once again being asleep in the stacks), the reading and publish community had a mixed reaction at best.  Personally I …

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