Discovery

Kindle Worlds is Marketing-Like Being a James Patterson Co-Author, Using iBooks Author or Sampling Music

This week Amazon announced another innovative market-making initiative: rights holders can offer writers the opportunity to make money writing books based on their stories and characters. Fan fiction is the term used to describe the writing Amazon is after and the most often cited example of success in this category is Fifty Shades of Grey. …

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Business Self-Publisher Knowledge@Wharton and Ernst & Young Publish Mobile Banking: Financial Services Meet the Electronic Wallet eBooks

The new eBook Mobile Banking is a good example of business self-publishing: valuable content, professionally presented, done so in a way that is not overly promotional. I’m not in banking nor do I work in the telecom industry so I found the information helpful in understanding the issues and opportunities raised by the spread of …

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Shrinking Stores Drive Home Importance of Discovery

Shrinking Stores Drive Home Importance of Discovery

I recently returned from a two week vacation in Europe where just about everything seems smaller than it is in America—cars, roads, bathtubs, and stores too. The one “super” store we went into would have filled half a Target in the U.S. Perhaps the European shop owners are onto something because today Best Buy announced …

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