Discovery

Stop Promoting Google and Promote Yourself Instead

As someone committed to protecting and building brands for authors and publishers it pains me to see so many using email addresses from Gmail, Yahoo, Outlook, Hotmail, Me, iCloud, etc. When you use these email addresses you are promoting that company, not  yours. This makes no sense! Authors need to use email addresses that match …

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The Savvy Author’s Guide to Viral Quote Promotion

I am pleased to introduce today’s guest post by Ashly Lorenzana who by chance discovered a clever marketing tactic involving Goodreads. Like any “viral” success your mileage may vary but at least Ashly was able to recognize the power of this tactic, and document it. Share this post with a friend, or better yet, contact Ashly …

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Publishing an eBook Series: Design and SEO Considerations

Publishing a book series is a popular strategy these days and few would question the value of using SEO techniques to help readers find them. The challenge in my experience has more to do with the planning required and having enough “product” to make the effort pay off. I don’t yet have enough data to …

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