Content Marketing

Canaries in the Coalmine: Lessons and Insights for Book Publishers from Digital Music, Video and Content Marketing

For the last four years I have presented an annual address on eBooks to the Publishers and Writers of San Diego, a 300+ member organization focused on the business of publishing and an affiliate of IBPA. This year I choose to highlight events, trends and techniques in digital video, music and online marketing and how …

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Optimize Your WordPress Site: Reviewing a New Book by Yoast

Is your website integral to your business or publishing venture? If so, and you are using WordPress, this might be the best $19 you could spend to improve it. Optimize Your WordPress Site by Yoast is jam packed with explanations, resource links and specific actionable advice on 7 key topics. Before continuing (or you decide …

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The Savvy Author’s Guide to Viral Quote Promotion

I am pleased to introduce today’s guest post by Ashly Lorenzana who by chance discovered a clever marketing tactic involving Goodreads. Like any “viral” success your mileage may vary but at least Ashly was able to recognize the power of this tactic, and document it. Share this post with a friend, or better yet, contact Ashly …

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How Argo’s Writer Repurposed Coronado High Story for Multiple Streams of Income

Non-fiction journalism is alive and well if you have a chance to follow in the footsteps of writer Joshuah Bearman who wrote the Wired Magazine article (The Great Escape) on which was based the Oscar-winning movie Argo. Based on this success I thought it would be instructive to study some of the reported business details …

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3 Questions for a Business or University Planning to Become an eBook Publisher

One of our specialties is working with businesses and schools to help them develop an eBook publishing strategy. For the past two months I’ve been helping a local newspaper develop and launch an eBook publishing operation to leverage their considerable content assets. I’ll be announcing their venture this coming month but in the meantime I …

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Business Self-Publisher Knowledge@Wharton and Ernst & Young Publish Mobile Banking: Financial Services Meet the Electronic Wallet eBooks

The new eBook Mobile Banking is a good example of business self-publishing: valuable content, professionally presented, done so in a way that is not overly promotional. I’m not in banking nor do I work in the telecom industry so I found the information helpful in understanding the issues and opportunities raised by the spread of …

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Mobile Device Sales Dwarf PC and Mac Sales: Can People Read Your PDF eBook on Tiny Screens?

Last week USA Today covered an IDC report that said sales of personal computers—including Apple Macs—dropped a combined 13.9% in the first quarter of 2013. And while 350 million units were sold in 2012, there were 700 million Smartphones shipped along with 120 million tablets during the same period. This has huge implications for business …

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