Benchmarking & Measurement

Canaries in the Coalmine: Lessons and Insights for Book Publishers from Digital Music, Video and Content Marketing

For the last four years I have presented an annual address on eBooks to the Publishers and Writers of San Diego, a 300+ member organization focused on the business of publishing and an affiliate of IBPA. This year I choose to highlight events, trends and techniques in digital video, music and online marketing and how …

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The Essential 5-Step Checklist for Running a Successful KDP Select Promotion

The Essential 5-Step Checklist for Running a Successful KDP Select Promotion

One of the biggest mistakes I see new authors make is thinking that it is Amazon’s job to promote their KDP Select Promotion. A KDP Select Promotion is like any other sale, offline or online: it requires planning and advertising on your part. Whether you are planning a Free Book Promotion or a Countdown Deals promotion, following these five basic …

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Benchmarking Amazon Sales Rank to eBook Sales Based on 105 Samples

If you’ve spent much time studying eBook sales on Amazon you know that the sales rank of your eBook (or print book, or DVD, or CD) is a number that constantly changes, often greatly. While only Amazon knows for sure what components go into the algorithm to compute the number, the general consensus is that …

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Searches for Free eBooks Down 28% from December 2010 Peak

According to Google Trends, searches for the term free ebooks doubled between December 2009 and December 2010 but has since dropped by nearly 75%. Searches for the term “free ebooks” during the last five holiday seasons What got me interested in looking at the trend of searching for free eBooks was the Pew Research Internet …

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