Book Sales Ranking and Tracking Tools for Authors
- What events to record
- What to record
- 8 tools for monitoring and benchmarking sales
Benchmarking & Measurement
Using eBookTracker to Monitor and Track eBook Sales and Marketing
- Who should use eBookTracker
- Key feature review
- Examples of how we use it and what it reports
The 30-Minute Competitive Book Analysis
The traditional “book pitch proposal” seems like a quaint relic of traditional publishing in this age of digital publishing when anyone can self-publish a book. No gatekeepers asking questions like: Is there a market for this book? and How does this book differ from similar books? For those that really want to publish a book—for …
Canaries in the Coalmine: Lessons and Insights for Book Publishers from Digital Music, Video and Content Marketing
For the last four years I have presented an annual address on eBooks to the Publishers and Writers of San Diego, a 300+ member organization focused on the business of publishing and an affiliate of IBPA. This year I choose to highlight events, trends and techniques in digital video, music and online marketing and how …
The Essential 5-Step Checklist for Running a Successful KDP Select Promotion
One of the biggest mistakes I see new authors make is thinking that it is Amazon’s job to promote their KDP Select Promotion. A KDP Select Promotion is like any other sale, offline or online: it requires planning and advertising on your part. Whether you are planning a Free Book Promotion or a Countdown Deals promotion, following these five basic …
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Google Alerts for Authors: Not Just for Book Marketing
Google Alerts is a snap to use and delivers immediate value for anyone, especially authors. In the time it takes you to read this article you can setup and begin benefiting from one of the top “listening tools” available. All you need is a free Google account and who doesn’t have one of those? Why …
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Calculating Your Book’s ROI: Standalone P&L or a Marketing Investment?
I was recently asked the question “David, do you think this book is going to sell?” The author was essentially asking if I thought her investment in creating an eBook edition of a long-ago published hardcover print book would earn out. It’s a tough question to answer for a service provider because “no” means no …
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Benchmarking Amazon Sales Rank to eBook Sales Based on 105 Samples
If you’ve spent much time studying eBook sales on Amazon you know that the sales rank of your eBook (or print book, or DVD, or CD) is a number that constantly changes, often greatly. While only Amazon knows for sure what components go into the algorithm to compute the number, the general consensus is that …
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Searches for Free eBooks Down 28% from December 2010 Peak
According to Google Trends, searches for the term free ebooks doubled between December 2009 and December 2010 but has since dropped by nearly 75%. Searches for the term “free ebooks” during the last five holiday seasons What got me interested in looking at the trend of searching for free eBooks was the Pew Research Internet …
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2013 Highlights and 2014 Outlook
Since it’s the start of the year I thought it would be the ideal time to share some stats from this past year and talk about my plans for AuthorImprints in 2014. First a recap of our top 5 2013 accomplishments and lessons learned: 1. authorimprints.com Alexa ranking drops from 1.4 million to below 300,000 …