Apps

Mobile Device Sales Dwarf PC and Mac Sales: Can People Read Your PDF eBook on Tiny Screens?

Last week USA Today covered an IDC report that said sales of personal computers—including Apple Macs—dropped a combined 13.9% in the first quarter of 2013. And while 350 million units were sold in 2012, there were 700 million Smartphones shipped along with 120 million tablets during the same period. This has huge implications for business …

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Can your film (or video) be more apt to succeed if you build pre-release Apps?

(Part two from our interview with Mark Smillie) Said another way, can you build an audience for your product before you release it? In my interview with Mark Smillie he raised the notion of releasing some type of app before the final movie is completed.  Given the low development costs relative to the marketing exposure …

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Releasing videos as Apple Apps rather than Movies

(Part one from our interview with Mark Smillie) What if you are not a Hollywood film distributor and you want to get your film—a training video, how-to guide, preview, entertainment trailers, etc.—into the Apple iTunes store?  You release it as an App instead.  At least that’s what Mark Smillie of Stonehenge Productions thought you could …

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