Amazon

Using Amazon Badges for Book Marketing and Building Your Author Platform

If you spend any time reading Amazon book reviews you’ll notice that some have small labels like “Vine Voice” or “Top 10 Reviewer.” The last time I counted there were 17 different Amazon Badges. Some of these you can get or request, but most are earned. What does this mean to you? You can find …

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Amazon’s Expands KDP Select to Include Kindle Countdown Deals Benefit

Amazon Expands KDP Select to Include Kindle Countdown Deals Benefit

Kindle Countdown Deals is not a new program but an extension of the KDP Select program, the exclusive sales commitment publishers make with Amazon in return for certain promotional benefits. Originally the primary benefit included the ability to promote your eBook for free for up to 5, 24 hour periods. Click here to learn more …

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KDP Select for Self-Published Authors: Does the Kindle Owners' Lending Library Make Sense?

KDP Select for Self-Published Authors: Does the Kindle Owners’ Lending Library Make Sense?

What do you think of Kindle Select? is the question I’ve heard several times over the past two weeks. When the market for eBooks is dominated by one company, and that company offers special promotions and cash, you need to pay attention. Here’s how it works: the publisher appoints Amazon the only store where someone …

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Two Underappreciated Views Regarding New Amazon Kindles: Kindle Fire Likely to Drive Amazon Store Sales and Advertising is Subsidizing Device Adoption

Little talked about in the hoopla on Wednesday were the Forrester Research findings reported by the Wall Street Journal: “Tablets still account for only a small percentage of overall e-commerce, but they are punching above their weight. While the conversion rate—orders divided by total visits—is 3% for shoppers using a traditional PC, it is 4% …

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