Optimize Your MyIdentifiers ISBN Record: 4 Metadata Fields to Improve Book Discovery

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2 thoughts on “Optimize Your MyIdentifiers ISBN Record: 4 Metadata Fields to Improve Book Discovery”

  1. Hi David, thanks for the helpful article. Do you have any data that indicate how Google/search engine searches for a specific ISBN perform versus more general searches, like title, author, or title-author searches? I’m researching whether my hunch that ISBN searches actually engage/convert users better than these other, more general kinds of book searches. Thanks!

  2. Hi Jeff. I think you are suggesting that if someone enters a specific ISBN into Google they are more likely to buy. Intuitively that makes sense to me but I have no research. I figure that if someone went through the trouble to find and enter the ISBN, they want a specific book.

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