Self-publishing book distribution is a good news/bad news situation.
- First the bad news: the larger the publisher, the better their chances are for getting an author’s book into a wide range of stores, including physical bookstores. A one or few-book self-publisher doesn’t have the same leverage. Expenses—consignment fees and investments in print runs—are other considerations.
- Now the good news: More than 50% of all print books are sold online and most of those are through Amazon. 100% of all eBooks and audiobooks are sold online. Moreover, ecommerce enables any author or business to sell direct to readers, provide samples, or offer free downloads. Game on!
Dan Poynter, called by many the godfather of self-publishing once said, “Amazon is the best thing that has ever happened to self-publishers.”
AuthorImprints helps self-publishing authors and businesses distribute books and eBooks
Self-publishers have several options for book distribution. The choice depends on a number of factors such as type of book, budget, target audience, and business objectives, to name a few.
We help you evaluate your options and then we establish distribution on your behalf. You do not need to use our book design and/or eBook programming services (although the process goes more smoothly when you do). We are also available to work with your book designer to accomplish your book distribution objectives.
In addition to helping you choose the distribution arrangements:
- We assist you in establishing accounts in the name of the publisher (your imprint).
- We complete and optimize metadata.
- We consult on timing opportunities and considerations.
- We coordinate with your PR firm, or your own marketing efforts.
- We establish pre-order with stores that support it.
- We identify and explain financial considerations: royalties, margins, pricing, retailer and distributor discounts, off-set print runs vs. POD cost of sales.
- We troubleshoot technical issues on your behalf.
If you are interested in hiring us, please complete the form below. Or do you prefer a consultation so you can do it yourself? If so visit David Wogahn’s consulting page for details.
Printed Book Distribution
- Amazon CreateSpace
- Amazon CreateSpace Expanded Distribution
- Amazon Advantage
- Amazon Seller Central (Marketplace)
- Ingram Publisher Services
- Amazon Kindle Direct Publishing (KDP)
- Apple iTunes
- Barnes & Noble Nook
- Google Play
We have also worked with a number of eBook aggregators including Smashwords, IngramSpark, BookBaby and Draft2Digital. (eBook aggregators are useful in certain situations, but should not be relied on for distribution to major stores such as KDP.)
Other Distribution Options
There are a range of other distribution options sometimes available to self-publishers including distribution to libraries, schools, physical bookstores, as well as international distribution.
Photo credit this page: Eliot Peper, unsplash