The book description has taken on even more importance as more books are sold online, especially self-published books.
5 Golden Rules for Writing Book Descriptions that Sell More Books Read More »
It seems like a forgone conclusion that every author needs a website. But with the free services that major retailers and social media websites provide, do these investments of time and money pay off by helping authors sell more books? A panel discussion at a recent Digital Book World conference made a strong case for
My friend Kelly, co-directory of Publishers and Writers of Las Vegas, attended the 2013 ASCAP Expo two weeks ago in Los Angeles and shared important metrics gleaned from three days listening to music executives describe the music acts they’ll consider signing: In a world already filled with music, the acts that get their attention have
Last week’s news that Amazon was buying Goodreads caused quite a stir with readers, authors and publishers alike. While Amazon was readily praised for its business acumen (and competitors like Barnes & Noble criticized for once again being asleep in the stacks), the reading and publish community had a mixed reaction at best. Personally I
The more time I spend on Amazon, and to a certain extent Barnes & Noble, I begin to think of them as social media platforms. These are enormous communities filled with passionate people who are willing to share their thoughts and opinions publically. You may not be able to manage “followers” like you can on
Your Public Profile on Amazon and Barnes & Noble Read More »
Pursuing the latest issue of The Red Bulletin [print] magazine is a study in content marketing from one of the masters of this emerging discipline. The magazine is one of several media types from Red Bull Media House, the foundation set up by Red Bull to pursue it’s brand publishing strategy. Here are four immediate
