“…it’s easy to start perceiving other authors as your competition. But in fact, they’re some of the best allies you could ask for — and if you build positive relationships with them, you’ll be able to mutually recommend each other to highly relevant readers.
A Simple Author Metadata Audit in Less Than 30 Minutes Read More »
Fast and Easy Book Trailer Videos Using Canva: A Step-by-Step Guide Read More »
2016 BISAC Subject Codes and Amazon Book and Kindle Browse Categories Read More »
There are three kinds of websites an indie author can have: an author website, book websites and a website for their publishing company, or imprint. Deciding what to do depends on your goals, budget and the stage of your publishing efforts. (I discuss these options in more depth in this article: How Many Websites Does
Are book websites a waste of money, or smart marketing? Read More »
The traditional “book pitch proposal” seems like a quaint relic of traditional publishing in this age of digital publishing when anyone can self-publish a book. No gatekeepers asking questions like: Is there a market for this book? and How does this book differ from similar books? For those that really want to publish a book—for
Even if you do not plan to pitch your book to traditional media, a press or media kit is both a useful addition to your website and a valuable exercise. As David Meerman Scott asks in his classic bestseller The New Rules of Marketing and PR: Reporters and editors use the Web to seek out
How to Create a Press or Media Kit: Essential Content for New Book Authors Read More »
How one author used the Goodreads quote feature to market herself and her book beyond Goodreads.
The Savvy Author’s Guide to Viral Quote Promotion Read More »
What do those little labels next to names and books, or badges as Amazon calls them, mean? Vine Voice, Real Name, Top 10 Reviewer
Using Amazon Badges for Book Marketing and Building Your Author Platform Read More »
