Book Launch Marketing Case Study—Virtual Selling, RAIN Group
Tactics when you have little time for pre-release marketing • Every industry has awards programs—find them • Advice about Amazon Advertising
Marketing and Promotion
Advertising, comparative research, content marketing, platforms, getting reviews.
Book Launch Marketing Case Study—A Boob’s Life by Leslie Lehr
How Leslie used email marketing to promote “A Boob’s Life” • Using email vs social media • How Leslie finds ideas and inspiration for her emails
10 Things Author-Publishers Should Know About Amazon Advantage
Is Advantage with $99 a year? • What do you get for your money? • Are there alternatives?
Create and Manage the Perfect Amazon US and UK Author Central Page
Why Author Central is important • How to setup an account and key features • 2020 change: now manage all profiles from one location
How to Use Comp Authors to Market Your Book
“…it’s easy to start perceiving other authors as your competition. But in fact, they’re some of the best allies you could ask for — and if you build positive relationships with them, you’ll be able to mutually recommend each other to highly relevant readers.
Book Launch Marketing Case Study—The Other Magic by Derrick Smythe
Book marketing case study
- Start: Debut author; limited budget
- Results: 2500 copies sold, 80 reviews, 700 subscribers, audiobook in six months
Book Sales Ranking and Tracking Tools for Authors
- What events to record
- What to record
- 8 tools for monitoring and benchmarking sales
How to Use Amazon KDP Print for Advance Reading Copies-ARCs
- ARC timeline considerations and summary
- Preparing files before submitting to KDP
- Using KDP (formerly CreateSpace) to print advance reader copies
Using eBookTracker to Monitor and Track eBook Sales and Marketing
- Who should use eBookTracker
- Key feature review
- Examples of how we use it and what it reports
How to Use IngramSpark to Personalize the First Page of Your POD Book
Personalize for $1 per book
- Thank someone by name
- Add a logo or graphic
- Name a corporate sponsor