Create and Manage the Perfect Amazon US and UK Author Central Page
- Why Author Central is important
- How to setup an account and key features
- 2020 change: now manage all profiles from one location
Marketing and Promotion
Advertising, comparative research, content marketing, platforms, getting reviews.
How to Use Comp Authors to Market Your Book
“…it’s easy to start perceiving other authors as your competition. But in fact, they’re some of the best allies you could ask for — and if you build positive relationships with them, you’ll be able to mutually recommend each other to highly relevant readers.
Book Launch Marketing Case Study—The Other Magic by Derrick Smythe
Book marketing case study
- Start: Debut author; limited budget
- Results: 2500 copies sold, 80 reviews, 700 subscribers, audiobook in six months
How to Use Amazon KDP Print for Advance Reading Copies-ARCs
- ARC timeline considerations and summary
- Preparing files before submitting to KDP
- Using KDP (formerly CreateSpace) to print advance reader copies
Fast and Easy Book Trailer Videos Using Canva: A Step-by-Step Guide
- Create videos for Amazon, social media, your website
- Tools needed: Canva and iMovie
- Includes step-by-step instructions and case study with tips
Amazon Book Review Policy Demystified for Authors
- Free books: okay to giveaway
- Paid reviews: okay to pay
- $50 Amazon spend eligibility requirement
- How to disclose a relationship
How to Use IngramSpark to Personalize the First Page of Your POD Book
Personalize for $1 per book
- Thank someone by name
- Add a logo or graphic
- Name a corporate sponsor
Case Study: Tips for Updating a First Book to Market Your Second
- Why updating previous books is important
- To keep your book’s reviews, avoid these mistakes
- Four changes that require a new ISBN
- How to link to your book’s Amazon review page
10 Things Author-Publishers Should Know About Amazon Advantage
- Is Advantage with $99 a year?
- What do you get for your money?
- Are there alternatives?
How to Get the Same Book Release Date When Using CreateSpace and IngramSpark
- Why we advise skipping pub date in KDP
- IngramSpark dates: On Sale vs. Publication Date>
- Advice from IngramSpark