Distribution

Distribution, selling direct, ISBN, LCCN/Library of Congress, barcodes, pricing.

Publishing Your Print and Kindle eBook At the Same Time-A Checklist for Initial Amazon Marketing

With the recent publishing of my new book in both print and Kindle formats I had to go through several extra steps one doesn’t normally go through when publishing just print or just eBook books. Even though I used CreateSpace, Amazon’s print-on-demand (POD) service, to publish my print edition, most of the points covered in […]

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Take a look at Gumroad if you want to sell eBooks direct to your followers

Take a look at Gumroad if you want to sell eBooks direct to your followers

Last night I moderated a panel discussion on book marketing for the Independent Writers of Southern California ( IWOSC). As you would imagine with a topic this broad our panel of five had no trouble filling nearly 90 minutes with advice about the current state of book marketing. That left little time to answer many of

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Shrinking Stores Drive Home Importance of Discovery

Shrinking Stores Drive Home Importance of Discovery

I recently returned from a two week vacation in Europe where just about everything seems smaller than it is in America—cars, roads, bathtubs, and stores too. The one “super” store we went into would have filled half a Target in the U.S. Perhaps the European shop owners are onto something because today Best Buy announced

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Should best-sellers be qualified by price, or volume?

Should best-sellers be qualified by price, or volume?

When media products—books, records, movies—were expensive to produce and distribute, it was a safe bet that sales volume was a predictor of quality, and therefore worthy of purchase or attention because so many other people had paid “good money” for it. Price was never considered a factor in determining a best seller. But what happens

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Comparing eBooks Compiled from News Articles: Value, Reviews and Price

There have been a number of eBooks released in 2011 by newspapers and magazine periodicals and stories are suggesting this might be their salvation, or at least a way to leverage their “backlist” of articles. This is not necessarily a new idea, newspaper and magazine writers have been publishing books for years. The difficulty—and this applies to

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Author/Publisher Direct-to-Reader eBook Sales-Two Downsides for Readers

There has been considerable discussion lately about authors and publishers selling their ebooks directly to readers, much of it fueled by J.K. Rowling’s Pottermore announcement. The approach is technically feasible as well as financially lucrative. Why give stores like Amazon, Apple, Barnes and Noble (etc.) a cut if you don’t have to? As an avid

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