Distribution, selling direct, ISBN, LCCN/Library of Congress, barcodes, pricing.
Search engine optimization, or SEO for short, seems alive and well at least when it comes to maximizing your book listing for the Amazon search engine. I thought I’d share how I achieved an astonishing 92% improvement in one week’s time. Most people think of SEO as something you do to your website pages so […]
What Happened When I Optimized My Book Description for the Amazon Search Engine Read More »
What is an eBook aggregator, or third-party eBook distribution, and what do they do that differs from self distribution–when you have your own account with eBook stores like Amazon Kindle and Apple iBooks? By aggregator I am referring to companies like Bookbaby, ePubDirect or Smashwords. In this four minute video I explain and illustrate the
eBook Distribution: Aggregator vs. Self Distribution (Video) Read More »
Assigning the right keywords to your eBook listing can help readers find your eBook. What do I mean by keyword in this situation? It’s a word or phrase that you enter into a search box to get results. Ideally the system, be it Google or Bing for general searches, or Amazon and B&N for book
Whether you are browsing in a bookstore, or the online shelves of Amazon, Barnes & Noble, Apple or Kobo, chances are that you are looking for books within a specific category. Categories are one of your book’s most important metadata elements and critical to the discoverability of your eBook in online stores. Unlike other important
I am pleased to share that my new video tutorial series launched on lynda.com last week. It’s called Distributing and Marketing eBooks and it consists of 40 videos divided into 8 topic areas; more than 3 hours of training time. If you are tired spending your time surfing YouTube only to find videos with poor
Our New Lynda.com Course: Distributing and Marketing eBooks Read More »
Who is Kobo? is often the reaction I get from clients when I suggest they distribute their eBooks through Kobo. I then explain that: Kobo is one of the largest eBook reading device manufactures and eBook sellers in Canada, a serious rival to Amazon in that country Kobo is owned by the “Amazon of Japan”,
3 Perspectives on Selling Your eBooks on Kobo and How To Get Started Read More »
If you are publishing one book, or have only a handful of books, how do you know what price to charge? You have no or little hard data about how readers might respond to your writing. You certainly know what you’d like to earn—an objective often guided by the royalties paid by the online stores.
Why eBook Prices Are Dropping and 3 Lessons for Pricing Self-Published Books Read More »
Do you find yourself writing a new book description or bio each time you fill out a book promotion? Do you have your ISBN and ASIN numbers memorized? What about sending someone a link to buy your book? These occasional, but important, needs were taking a lot of my time so I came up with
Save Time Using a Text File to Organize Your Book’s Vitals Read More »
One of Amazon’s most successful programs is their Associates affiliate program. Most anyone can sign-up and receive a commission when they refer someone to Amazon who ends up buying something. A number of authors I speak to think that they can’t get a commission on their own book—this isn’t true. You absolutely can. Here are
How to Make a Commission Selling Your Book on Amazon Read More »
Once you have your eBook file—.mobi for Amazon Kindle and ePUB for all other stores—you’ll want to upload it into one or more online stores*. You have essentially two choices to reach the 90%+ of the eBook market controlled by Amazon, Barnes & Noble, Kobo and Apple: Open an account with Amazon KDP, B&N Pubit,
5 Questions to Ask Yourself Before You Decide How to Distribute Your eBook Read More »
