Book Reviews & Testimonials

Author PR 101: 5 Tips to Improve Your Chances of Getting Reviews from Book Bloggers

  As I shared last week, reviews from book bloggers can be a valuable marketing strategy. You really have three opportunities here: 1) exposure to the book blogger’s audience, 2) a link back to your website (which helps your ranking with Google) and 3) they may post a review on Amazon. This last point is […]

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Author PR 101: Resources for Finding Independent Book Reviewers

Book bloggers might be considered the poor author’s alternative to a traditional public relations campaign to promote your book but there is nothing poor about them. The right blogs at the right time with thoughtful reviews can really juice a book launch, or re-invigorate a campaign that’s leveled out. It’s a potentially huge opportunity precisely

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Getting People You Know to Review Your Book-What should you expect?

You are launching your new book, and you know how important reviews are, so you ask a number of your personal contacts to write a review and post it on Amazon. You offer to send them a copy; perhaps even draft a few ideas they might use. Three months and 2 reviews later you’re wondering

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Stocking up on Kindle book deals to give as gifts in the future

What if you saw a great deal on a Kindle book and wanted to give it as a gift to someone at a future date? If you “Give as a Gift”, a feature that Amazon enabled in late 2010, the recipient receives an email with instructions about how to claim their gift. Of course that

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