The Savvy Author’s Guide to Viral Quote Promotion
How one author used the Goodreads quote feature to market herself and her book beyond Goodreads.
The Savvy Author’s Guide to Viral Quote Promotion Read More »
Advertising & Promotion
Understanding Free eBook Samples-A Guide for Publishers
Online eBook shopping in the Kindle, Nook, iBooks and Kobo stores would not be as satisfying or functional without the ability to view a sample of a book. The idea and benefit is no different than thumbing through a book in a bookstore—you want to “try before you buy” by understanding the contents and writing
Understanding Free eBook Samples-A Guide for Publishers Read More »
eBook Holiday Sales—Lily Harlem’s Marketing Tips
Last week I asked people to share their holiday eBook sales plans and Lily’s was so detailed and filled with helpful information that I decided to share her full response. Based in the UK and both self- and traditionally published, Lily Harlem is a romance writer skilled in the art of marketing and promotion. Even
eBook Holiday Sales—Lily Harlem’s Marketing Tips Read More »
8 Ideas for Planning Your eBook Holiday Sales Strategy
I’ve read that holiday sales for some retailers account for as much as 40% of their annual revenue. Even if that number is inflated, us eBook publishers should be able to sell a few more books than our usual monthly average, right? Like any marketing effort it requires advance planning, and a budget. After all,
8 Ideas for Planning Your eBook Holiday Sales Strategy Read More »
Amazon Expands KDP Select to Include Kindle Countdown Deals Benefit
Kindle Countdown Deals is not a new program but an extension of the KDP Select program, the exclusive sales commitment publishers make with Amazon in return for certain promotional benefits. Originally the primary benefit included the ability to promote your eBook for free for up to 5, 24 hour periods. Click here to learn more
Amazon Expands KDP Select to Include Kindle Countdown Deals Benefit Read More »
Authors: Be the “1 Percent” Whose Message Gets Through
This is a guest post by Cathy S. Lewis. Cathy is president of CS Lewis & Co. Publicists, a boutique publicity firm that’s been turning authors into newsmakers and generating book sales since 1994. You have a great idea for a book. Everyone has been urging you for years to write it. Your concept is
Authors: Be the “1 Percent” Whose Message Gets Through Read More »
Book Bombs-A Marketing Tool for Authors and Book Publicists
Orchestrating a book bomb to launch or promote an eBook can be a great marketing strategy for authors. If you are not familiar with the term, a book bomb is when a group of people purchase a specific book, on a specific day, from Amazon (although there is no technical reason why it couldn’t be
Book Bombs-A Marketing Tool for Authors and Book Publicists Read More »
Releasing a book is news. So why not issue a press release?
Whether you are self-publishing your first fiction novel or the fifth book in your series on American cuisine, writing a press release is an important, must-do task. Why bother? It forces you to think objectively about your book as a news item. Writing the release gives you a chance to develop key talking points about
Releasing a book is news. So why not issue a press release? Read More »
Stocking up on Kindle book deals to give as gifts in the future
What if you saw a great deal on a Kindle book and wanted to give it as a gift to someone at a future date? If you “Give as a Gift”, a feature that Amazon enabled in late 2010, the recipient receives an email with instructions about how to claim their gift. Of course that
Stocking up on Kindle book deals to give as gifts in the future Read More »