Book Reviewer Yellow Pages: An Unwieldy But Invaluable Resource

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spine broken and margins too wide or narrow

Book Reviewer Yellow Pages: An Unwieldy But Invaluable Resource

The Book Reviewer Yellow PagesAre you someone who would rather rely on a physical book directory than an online directory? If so, I highly recommend this fourth edition of The Book Reviewer Yellow Pages: A Promotional Reference Guide for Authors and Small Publishers, Fourth Edition (formerly The Indie Book Reviewer Yellow Pages) but be sure to read my caveats below. Check out these stats:

  • 8”x10”
  • 1.75” thick
  • 778 pages
  • ~370 book review website profiles

Each year the author sends out a query to websites that review books and asks them to complete a series of questions. These questions are what any book author or publisher would need to know before submitting their book to the reviewer for a possible review.

  • Do you accept independent and small press books?
  • Genres you accept:
  • Genres that you do not accept:
  • Do you accept non-fiction?
  • Do you accept eBookos?

In all, about 19 questions. The responses to these questions will save you countless hours in research!

Other useful features of the book

  • Each entry has a quick summary at the top
  • You’ll find a 21-page index in the back where review sites are organized by genre—again, invaluable and time-saving information.
  • Highly influential bloggers are clearly identified in the index. These are websites with a large number of followers and traffic, clearly the most important metric when deciding where to put your energy in seeking a book review.
  • The author includes a small directory of author services companies in the back. Like the blog listings themselves, no one has paid to be listed.

Shortcomings

While I do recommend the book, I find it disappointing in 4 ways, especially compared to the second edition which I still have as a Kindle eBook. None of these are deal breakers but I do hope they are remedied in the fifth edition. The majority have to do with the production values of the physical book and the lack of explanations for the content.

spine broken and margins too wide or narrow1. This book is WAY WAY larger than necessary! It weights an unbelievable 3.5 pounds and is already falling apart at the spine. The top and bottom margins are a too-generous 1.5” of white space while the outside margin is a skimpy .25” and the inside is a wide 1”. The font is smaller than it needs to be.

The obvious tradeoff here is starting each listing at the top of a page rather than after the previous listing. But the result is a book that is literally falling apart when you get it.

Use all available space, increase the font size, tighten line spacing and paginate the listings to follow each other without regard to the top of page requirement. The book would probably be a third smaller. If you keep the price the same you’d have better margins as well!

2. Unavailable as an eBook. I miss not being able to search and quickly find information which would be especially helpful for a book that weights 3.5 pounds. But more than that this book is an ideal candidate for Amazon MatchBook. I could buy the print book and get this for between 99 cents and $2.99; what a great upsell opportunity.

AuthorImprints Article: Amazon Kindle MatchBook Essentials: An FAQ for Publishers

3. What the heck does GFC mean? Google tells me it means Global Financial Crisis, or possibly generic flow control. It’s clear that higher is better but I certainly couldn’t find their definition of this even though it is referenced throughout the book as a critical point of distinction between websites.

4. Basic explanations of how to use the book. My second edition of this book had several pages about how to use the book, and how to approach each blogger. This seems like an unnecessary omission especially since it was already writing and isn’t out of date.

AuthorImprints Article: Read my Author PR 101 tip: 5 Tips to Improve Your Chances of Getting Reviews from Book Bloggers

Still, I bought the book and you should too

Despite these annoyances I am not going to return the book. It’s something that I expect will serve me and my clients well for the next year, and beyond. It may seem pricey compared to other books but consider the time you’ll save. I also know a lot about creating book directories and can tell you they are a ton of work. (AuthorImprints is the publisher of the Golf Yellow Pages.)

Reward the author and buy this book.

The alternative? Go spend 5 or 10 hours combing through some of these websites to find the same information that would take you 10 minutes to find using this book:

AuthorImprints Article: Author PR 101: Resources for Finding Independent Book Reviewers

featured photo photo credit: las – initially via photopin cc

2 thoughts on “Book Reviewer Yellow Pages: An Unwieldy But Invaluable Resource”

  1. I think they are referring to GFC as Google Friend Connect – a social network from the dark ages, ie 2008. Google said it was ending the service in early 2012 but it is still around. Google recommends using + instead. It is used by largely by hosted sites and although I have “connected” with bloggers there seems to be no connection.

    Thanks for these type of posts. I like reading your insights on topics around the web.

  2. Pingback: A Lesson in Social Network Reliance - Slashed Reads

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