Kindle MatchBook Essentials is another of our quick reference guides to what you need to know about an important self-publishing topic. (Click here for our popular ISBN Essentials and here for Copyright Essentials.)
- You must have a print edition of your eBook to participate.
- The only shoppers that can buy your eBook at the MatchBook price are those that buy or have bought—at any time from Amazon—your print book edition.
- You—the publisher—decides if, when and how long to include your eBook in the Kindle MatchBook program.
- The MatchBook price of your eBook must be 50% or less than the regular eBook price and no higher than $2.99.
- Your royalty is based on the MatchBook price, not the regular price.
What is Kindle MatchBook?
It’s basically an upsell opportunity for you the publisher. Instead of having to decide between the print edition or the eBook edition, MatchBook provides a financial incentive for the shopper to buy both at a discount—a common retail tactic.
How long is the commitment if I sign-up?
You can end your enrollment at any time. This is Amazon’s disclaimer to shoppers “Prices and availability are subject to change.”
What if I don’t have a print edition?
You need to create one but it’s easier than you think. We have several articles about CreateSpace, Amazon’s print-on-demand service, and help authors publish their eBooks using CreateSpace.
Do I have to participate?
No. In fact you can enroll your book at any time and withdraw from MatchBook at any time. Unlike KDP Select there is no exclusivity or minimum participation period.
Who can buy my eBook edition at this low price?
Anyone who has ever bought your print book, at any time, as far back as 1995 when Amazon began selling books. (Assuming of course that you are participating in MatchBook.)
How much do I have to sell my eBook for? And what are my royalties?
You must offer the buyer of your print book a 50% discount and the MatchBook price must be between $0 and $2.99. Your royalty is based on your MatchBook price. For example:
|If your regular eBook price is...||...then your maximum MatchBook price will be...||...and your royalty will be.|
|$5.99 and Up||$2.99||$2.09|
Can I participate in both KDP Select and Kindle MatchBook?
Yes. But when you run a free promotion the MatchBook price will be reduced to $0.
Will Amazon notify previous buyers of my print book that they can buy the eBook at the lower MatchBook price?
Good question. As of now Amazon has not stated how they plan to market your participation.
Can’t someone buy my print edition as a gift and then buy my eBook?
Yes, someone can buy the print book, give it away, and keep the eBook for themselves thereby saving some money. Depending on your perspective that can be a good thing, or a bad thing.
How do I enroll in Kindle MatchBook?
Visit your KDP account page and click your book’s title on the Bookshelf. At the bottom of the second page, under pricing, you’ll see a check box for Step 9 as illustrated below. Depending on the price of your eBook you will see 1 to 4 price options: $2.99, $1.99, $.99 or Free. You must choose from the drop down. Then check the box and click Save and Publish:
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