I am always surprised to see how many authors have yet to claim their Amazon Author Central profile. It is a great way for shoppers to get to know the author behind a book which carries a great deal of weight in the decision about whether or not to buy the book (much less trust their writing in the case of non-fiction). Other stores such as the Barnes & Noble Nook store allow you to add an author bio for each Nook book but look at the features of an Author Central profile:
- Photos (up to 8)
- Feed from your blog
- Twitter stream
- Upcoming events
- Your bibliography
You can also track sales, monitor customer reviews and ponder your ever-changing Amazon Author Rank.
But in this post I want to share how to manage your Author Central profile for Amazon’s foreign stores such as the United Kingdom (UK), Germany [DE], France [FR] and Japan [JP], (these are the only stores currently supported by AuthorCentral). I recently noticed that I was getting a number of visits and purchases from the UK which is a sign I should put more effort into my presence for that foreign market.
(If you want to learn how I figured that out please sign-up for my mailing list. I’ll be talking about it in my next newsletter. If you happen to miss that edition I can email it to you after you register because you won’t find it here as a blog post.)
The first thing to do is sign-up for a new account for each store where you want to create your profile. For discussion purposes I’ll focus on the UK and provide links to the German, French and Japan stores because I don’t speak those languages.
Visit https://authorcentral.amazon.co.uk/ and use your current Amazon login email and password. The sign-up process is the same as you went through for your U.S. account.
Much of it works the same way only you won’t yet be able to connect your blog. It also doesn’t yet have a way for you to view your Amazon Author Rank. One thing I noticed was that my book had 3 (5 star!) reviews and I recognized the reviewers. The only way I can explain this is that the reviews must have originated from the UK and Amazon places them in the US as well but when they originate in the US they stay here. I’ll have to research this at some point.
That’s it! I had a problem with my print edition not showing that there is a Kindle edition but Amazon’s Author Central support responded to my request to fix it within 4 hours. The Kindle listing already showed the print equivalent.
Interested in the German, French and Japanese stores?
Author Central for the Amazon German (DE) store:
Author Central for the Amazon France (FR) store:
Author Central for Amazon Japan (JP) store: (note: Amazon.de/co.jp also offers English-language Help pages and provides customer service in English via e-mail.)
Depending on your goals you might want to price your books differently in these foreign markets, perhaps to begin building a new readership. Change your print book pricing in your book’s dashboard on CreateSpace (if you used CS) and on your KDP pricing page.
Again, sign-up for my mailing list for tips on discovering foreign reader interest.