This is a very big deal for publishers of children's eBooks. In late April I wrote about how Apple is adding interest age ranges. Before writing that piece I contacted Kindle support and they told me you had to use one of your two categories for this. That was a non-starter for most publishers.
Here is what it says on KDP now:
“Age and Grade Ranges (optional)
Age and Grade are optional fields you can choose to make it easier for readers to find your books. The Amazon.com and Amazon.co.uk Children's Kindle Stores and the Amazon.com Schools and Teaching Store filter books by age and grade range, respectively, so adding this information makes your book easier for those stores to sort.”
How it is implemented
When you visit your book listing on KDP you’ll now see two new fields under the heading 3. Target Your Book to Customers. Both of these are optional so you can use 1 or both. There is a drop down menu for each:
- Age Range: 19 minimum and maximum fields, “Baby” through “18+”
- U.S. Grade Range: 14 minimum and maximum fields, “Preschool” through “12th grade”
Update your children’s eBook listing
This is an important development for indie publishers and puts them on more equal footing with the large children’s eBook publishers. Be sure to update your Kindle eBook listing right away if you are a children's book publisher.
If you have yet to publish your children’s book as an eBook, and don’t know where to start, please contact us for a free consultation. AuthorImprints can take your picture book and handle the conversion to a fixed format or reflowable format eBook. We then manage the online distribution of your eBook to the largest online bookstores—Amazon, Apple and Barnes & Noble—and optimize your book profiles for the store’s search engines.