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Case Studies
Book Marketing Case Study—Mr. Fahrenheit by Lisa Beecher
Author Lisa Beecher discusses marketing efforts that helped Living with Mr. Fahrenheit capture first place in the 2024 Public Safety Writers Association writing competition for...
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Book Marketing Case Study—Baby Ecology by Anya Dunham PhD
Learn how scientist Anya Dunham turned just 25 contacts into two speaking engagements, nine podcast appearances, four testimonials, 480 subscribers, and more than 750 followers.
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An Interview with Michael Coffino—Writing Coach and Developmental Editor
What’s the difference between ghostwriting, cowriting, developmental editing? How does one manage the writing process when their name isn’t necessarily on the cover? This interview...
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Amazon Book Review Policy Demystified for Authors
Free books: okay to giveawayPaid reviews: okay to pay$50 Amazon spend eligibility requirementHow to disclose a relationship
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Five Tips for Managing or Responding to Negative Book Reviews
Should you respond to negative book reviews? If so, how to respond? Here are 5 tips for managing or responding to negative book reviews.
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How to Create Free Apple eBook Promo Codes for Giveaways to Book Reviewers
How to use Apple iTunes Connect to create free promo codes you can give away to readers. Use these for book reviewers, friends, family, clients.
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Kindle Pre-Order Basics: 3 Important Things to Understand to Maximize the Benefits
Books still require approvalUpload at least 72 hours prior to release (read why we recommend at least seven days prior)Schedule up to one year in...
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How to Jumpstart Book Sales in 5 Steps—a Makeover Challenge
Conquer a sales plateau (or scale new heights!) with these tips: update description, categories, and keywords; study book pricing; schedule a price drop promotion; try...
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How to use Apple iTunes Connect to create free promo codes you can give away to readers. Use these for book reviewers, friends, family, clients.
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Google Alerts for Authors: Not Just for Book Marketing
Google Alerts is a free and easy way to begin monitoring your online presence. In less than 5 minutes, you can set up alerts to...
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Guide to Amazon Author Central and How to Use Key Features
Author page profile; your books; book recommendations; sales rank; BookScan; reviews; pen names; advertising; insider tips!
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5 Fiction-Book Reader Magnets to Increase Mailing List Subscribers
Build your author mailing list with these five marketing incentives, from shorts stories to character dossiers and more.
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